Exciting Global Collaboration Project Between Sega, Atlus, and Animate Launched in 2026!

A Global Collaboration Initiative by Sega and Animate

In a thrilling announcement, Sega Corporation, based in Shinagawa, Tokyo, and Animate, a renowned animation and gaming retailer, have launched their first global project. This initiative aims to celebrate the rich lore and universes encompassed within Sega's expansive portfolio of intellectual properties (IPs) through a series of year-long collaborations at Animate locations worldwide.

Starting in June 2026, fans can expect to indulge in exclusive exhibits, game demonstrations, and merchandise sales that showcase a total of eight world-famous IPs from Sega and its subsidiary, Atlus, alongside Rovio Entertainment. The participating IPs will include iconic titles such as Sonic the Hedgehog, Puyo Puyo, and Project Sekai: Colorful Stage! feat. Hatsune Miku, among others.

Exciting Activities Planned Globally

The initiative will take place across over 140 Animate retail locations in Japan and other countries. Throughout the duration of this project, visitors can immerse themselves in a variety of unique experiences. These include themed exhibitions, character-printed lattes available at Gratte cafes, and limited-time merchandise. Each location will also host special fairs that offer incentives for merchandise purchases.

The first event will highlight the beloved Sonic the Hedgehog series from June 6 to June 28, 2026, including pop-up stores and fairs in key cities such as Shanghai, Taipei, Los Angeles, and more. Other major IPs will feature prominently throughout the year; for instance, Puyo Puyo fairs are planned for February 2027, while Persona and Metaphor: ReFantazio will appear later in 2026.

Connecting Fans Across Borders

This global endeavor marks a significant step for both Sega and Animate, as they join forces to create a transcendent experience that bridges cultural and generational gaps. Sega’s strategy emphasizes a transmedia approach, where its diverse IP assets are explored beyond the realm of games, extending to music, live performances, and various merchandise avenues. Collaboration with Animate, Japan's largest chain of anime and manga stores, undoubtedly enhances this strategy.

Additional projects set to debut during this monumental year this include throwback fairs for Angry Birds and Sakura Wars. The exact timing and location details for these events will be announced closer to their launch dates.

A Promising Venture Ahead

As anticipation builds, fans are encouraged to stay tuned for updates and further information on specific event timings and locations. Sega and Animate are excited to bring this one-of-a-kind experience to audiences around the globe, ensuring everyone has the opportunity to celebrate their favorite IPs together. For more information, visit the special collaboration site: Sega & Animate Official.

Sega continues to champion its diverse IP assets, ensuring that it can reach fans not just through gaming but also through expansive cinematic and musical experiences. With such collaborations, the boundaries of fandom are poised to be pushed further than ever, promising a thrilling year ahead for enthusiasts of all ages.

Stay engaged with this vibrant community, as Sega and Animate plan to deliver unique experiences that transcend geographical boundaries and connect fans over a mutual love for their beloved characters and stories.