#USA #Chicago #Ascendant Loyalty #inteQ #Genesis Data

Ascendant Loyalty Marketing Teams Up with inteQ

In an exciting development for the marketing industry, Ascendant Loyalty Marketing, a leading loyalty consulting firm, has announced a strategic partnership with inteQ, a top provider of customer data intelligence and analytics. This collaboration aims to expedite the adoption of inteQ's innovative Genesis Data platform across Ascendant's extensive network of clients in various sectors including retail, hospitality, restaurants, and e-commerce.

The Challenge of Data Fragmentation

A significant challenge currently facing modern marketers is the issue of data fragmentation. Despite substantial investments in CRM systems, Customer Data Platforms (CDPs), and diverse marketing tools, many organizations struggle to create a cohesive view of their customer data. This disjointed approach can inhibit effective engagement strategies and limit companies from understanding their customer behaviors thoroughly. Genesis Data, however, seeks to resolve this by bridging these gaps. By providing a unified customer view that integrates different data touchpoints, Genesis enhances existing marketing tools and unveils actionable insights.

“The Genesis Data platform addresses one of the most pressing pain points for marketers – fragmented data that hampers their understanding of customers,” stated David Slavick, Co-Founder and Partner at Ascendant Loyalty Marketing. With Genesis, clients can integrate their data management capabilities, allowing for a seamless approach to personalized marketing backed by artificial intelligence.

Expertise That Drives Results

Ascendant Loyalty Marketing leverages proven data management strategies that have been instrumental in designing some of the world’s largest loyalty programs. Their influence extends across regions, including The Americas, Europe, the Middle East, and Africa. This extensive experience makes Ascendant a valuable partner for inteQ as it introduces the Genesis platform to businesses needing robust data solutions.

Jeffrey Harris, the Founder and CEO of inteQ, expressed his enthusiasm regarding the collaboration: “Ascendant's incredible reputation and 25-year track record make them the ideal partner to introduce Genesis to brands needing powerful data solutions. This partnership allows us to bring our platform to market faster and more effectively.”

A New Era in Customer Engagement

The Genesis Data platform fundamentally transforms the capabilities brands have to understand and engage with their customers. By combining inteQ's technological advancements with Ascendant's strong industry relationships and extensive methodology, businesses can achieve an unparalleled level of insight into customer behaviors. In doing so, they can make data-driven decisions that drive measurable results and enhance overall customer engagement strategies.

Ascendant Loyalty Marketing is committed to providing end-to-end CRM and loyalty marketing services. Interested parties are encouraged to learn more about their offerings by visiting ascendantloyalty.com. Similarly, for more details about inteQ and its pioneering Genesis platform, check out inteq.io. This partnership sets a new standard for how businesses can leverage customer data to forge stronger, more meaningful connections with their clientele. Future growth and success are set against the backdrop of smarter, data-driven marketing strategies embarking on a new chapter through this collaboration.