Nissan's Interactive 'BATTERY WALL' Bringing Innovative Electric Experience to Shibuya

Nissan's Innovative Installation in Shibuya: The 'BATTERY WALL'

Starting from November 21 to November 27, 2025, Nissan Motor Corporation will unveil an innovative outdoor advertisement, the 'BATTERY WALL,' in front of the MAGNET by SHIBUYA 109 in Shibuya, Japan. Standing approximately six meters tall, this unique installation invites passersby to experience the new Nissan Leaf by simply bringing their smartphones close to the wall. Ready to charge their devices, users are treated to an unexpected and interactive experience as the advertisement becomes a charging station.

The Dynamic New Nissan Leaf

The latest Nissan Leaf, revealed in October 2025, features a B7 model equipped with a massive 78kWh battery. With the advanced V2L (Vehicle to Load) functionality, this vehicle exemplifies versatility, enabling it to serve as a power source for homes and outdoor activities. It’s not just a car; it's effectively becoming a “mobile battery,” poised to revolutionize everyday life and provide much-needed energy in various scenarios, including emergency situations.

The 'BATTERY WALL' aims to familiarize the public with these capabilities. The visually striking advertisement encourages interaction with phrases like 'TOUCH! NEW LEAF' and 'Charge your phone by touching the car.' This witty encouragement is more than a tagline; it’s an invitation to engage with the rapidly evolving world of electric vehicles.

Charging Made Fun

As participants bring their smartphones closer to the BATTERY WALL, the charging experience begins, thanks to a hidden charging unit in the wall that recognizes mobile devices. Once the charging starts, a notification pops up on the device’s screen, granting access to an exclusive website designed specifically for those who engage with the advertisement. This site showcases the new Leaf's impressive specs, including its ability to power approximately 3,500 smartphones and provide about six days' worth of energy for an average household.

Through this initiative, Nissan is expanding awareness, demonstrating that electric vehicles can play a crucial role in our lives beyond mere transportation, future-proofing our energy needs.

The Evolving Role of the Nissan Leaf

The new Nissan Leaf is not just a vehicle; it's a beacon of evolution in transportation technology. With its 78kWh battery capable of delivering even more electricity than before, it highlights an improved V2L feature that allows for seamless energy transfer. This vehicle comes standard with an 'AC external charging connector,' making it easy to access power from any charging port. Additionally, two 100V AC power outlets (1500W) can be found inside the vehicle, allowing for a combined capacity of up to 3000W.

For users in Japan, the Leaf can also integrate with home energy management systems (HEMS), allowing for solar energy storage and backup power during outages. This remarkable range of features ensures that the Nissan Leaf evolves into a reliable partner in energy production, storage, and consumption, reinforcing the notion that it can be a solution for modern living.

Experience and Interaction

The 'BATTERY WALL' attracts not just attention but also interaction. During its exhibit, the advertisements will feature illuminated visuals, including headlights and license plates of the new Nissan Leaf, enhancing the aesthetic experience for viewers. Visitors to Shibuya can not only engage with the BATTERY WALL but can also visit the Nissan Global Headquarters Gallery in Yokohama and NISSAN CROSSING in Ginza to see the new Leaf displayed in its physical form.

An invitation to experience the future of energy in motion, the Nissan Leaf, is extended to all. Through the drive towards innovation and electric capability, Nissan is embedding itself deeper into daily lives, promising a sustainable tomorrow.

For more on the Nissan Leaf and the BATTERY WALL, make sure to check the official websites and get ready to charge!