#USA #San Diego #Sony Electronics #Home Theater #BRAVIA True RGB

A New Era of Home Entertainment with Sony's BRAVIA TVs

Sony Electronics has intensified its commitment to bringing the cinematic experience home with the recent launch of two remarkable products: the BRAVIA® 9 II and BRAVIA 7 II True RGB TVs, alongside the innovative BRAVIA Theater Trio audio system. These products were unveiled with the tagline, "Cinema is Coming Home," reinforcing the company's vision to redefine home viewing through advanced technology that merges color brilliance and sound immersion.

Exploring the BRAVIA® 9 II and BRAVIA 7 II TVs

The introduction of the BRAVIA® 9 II and BRAVIA 7 II marks Sony's entry into the realm of True RGB televisions. This pioneering series utilizes independently controlled red, green, and blue LEDs to deliver superior color reproduction, effectively achieving the highest color volume to date for Sony's home TV offerings. Yoshihiro Ono, Head of Sony's Home Entertainment Business Unit, emphasized the breakthrough in LED technology achieved through years of development, unveiling a TV that surpasses the capabilities of conventional displays.

Among the standout features is Sony’s proprietary RGB Backlight Master Drive Pro technology, which enhances brightness, reduces unwanted blooming, and maintains color integrity, ensuring vibrant visuals without compromise. Each TV in this series also boasts advanced viewing angles, allowing stunning visuals from various positions, making it ideal for movie nights with friends and family.

Size and Model Variants

The flagship BRAVIA 9 II is available in various sizes, including an impressive 115-inch class model designed for those seeking an immersive cinematic experience. The BRAVIA 7 II offers a range of sizes from 50-inch to 98-inch, ensuring that every consumer can find the perfect fit for their space.

In addition to the visual enhancements, these TVs are integrated with smart options, including Google TV, which personalizes content to the viewer’s preferences and simplifies smart home control, ensuring the ultimate convenience in user experience.

The BRAVIA Theater Trio: Elevating Sound to New Heights

Complementing the advanced visual technology, Sony has introduced the BRAVIA Theater Trio, a state-of-the-art audio system crafted to deliver an immersive sound experience akin to that of a professional cinema. Developed in collaboration with Sony Pictures Entertainment, this system encompasses three optimally designed speakers that create a wide soundstage, ensuring rich, clear dialogue and a comprehensive audio experience.

This premium wireless theater system also supports technologies such as Dolby Atmos®, DTSX®, and IMAX® Enhanced, providing compatibility with high-quality content. One of its notable features is the innovative 360 Spatial Sound Mapping technology, which creates an expansive sound field that envelops listeners in the same meticulous way sound designers have crafted experiences in cinema.

Sustainability and Accessibility

In line with its commitment to sustainability, Sony has included recycled materials in the construction of these new television and audio products, such as SORPLAS™. Furthermore, they are making strides towards inclusivity with a new remote control designed for ease of use, featuring tactile clarity and narration capabilities.

Pricing and Availability

The BRAVIA Theater Trio is priced at $2,199.99 USD and is available for pre-sale through authorized retailers such as Sony, Best Buy, and Amazon. The BRAVIA 9 II and 7 II models also have various pricing tiers, accommodating budgets while offering cutting-edge technology.

With these impressive advancements, Sony continues its legacy of innovation, ensuring that consumers have access to a home entertainment experience that rivals that of a theater. As the lines between home and cinematic experiences become increasingly blurred, Sony is undoubtedly at the forefront, making every film night a potential blockbuster.