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5WPR Triumphs at the 2025 Gold Stevie Awards

In a commendable recognition of excellence in public relations, 5W Public Relations (5WPR) has been honored with a prestigious Gold Stevie Award for their outstanding public relations campaign in the technology sector. This accolade, awarded during the 2025 American Business Awards, showcases 5WPR's rapid-response initiative alongside cybersecurity firm Huntress, emphasizing the agency's capability to manage high-stakes communications with agility and precision.

The award was primarily for a rapid-response media campaign initiated in February 2024, following the discovery of a significant vulnerability in ConnectWise ScreenConnect. Huntress, under the leadership of CEO Kyle Hanslovan, swiftly developed a proof-of-concept to illustrate the issues' severity. In parallel, 5WPR mobilized a fast-paced media strategy to disseminate crucial information to the cybersecurity community, business leaders, and the general public with a focus on urgency and clarity.

Within just four weeks, 5WPR's efforts resulted in an impressive 104 media placements, generating over 14 billion impressions. Huntress achieved a formidable presence in the media landscape, accounting for 90 percent of all coverage related to ConnectWise. Major outlets such as Axios, TechCrunch, Dark Reading, and TechRepublic featured Huntress prominently, establishing the firm's reputation as a trusted source for real-time cybersecurity insights.

Lori Ruggiero, Managing Partner and Executive Vice President of Corporate and Technology at 5WPR, commented on the significance of this achievement, stating, "Winning the Gold Stevie for our collaboration with Huntress is an incredible honor that reflects the speed, precision, and expertise our team brings to high-stakes communications. We take pride in supporting Huntress in their mission to shield businesses and lead vital industry discussions."

The Stevie Awards, known globally as one of the most coveted honors for business achievements, celebrate excellence across various sectors in marketing, communications, and public relations. All winners of the 2025 Public Relations Awards can be accessed online, allowing industry enthusiasts and professionals to appreciate the best practices and innovations recognized this year.

The campaign exemplifies 5WPR's strength in transforming complex technological matters into accessible narratives that significantly enhance visibility and credibility in competitive markets. By engaging industry experts and leveraging targeted outreach, the agency demonstrated a nuanced understanding of both media requirements and audience engagement tactics.

About 5WPR

Founded in 2003, 5WPR has solidified its reputation as a full-service public relations agency. Known for pioneering programs that resonate with businesses and consumers alike, 5WPR has garnered acknowledgment as one of the top PR agencies in the U.S. and NYC, emphasizing its commitment to delivering result-driven communication strategies. The firm specializes in a multitude of sectors including beauty, fashion, consumer brands, technology, and nonprofit sectors, boasting a team of over 250 professionals dedicated to B2C and B2B communications, public affairs, crisis management, and digital marketing.

Moreover, 5WPR has recently been recognized as Agency of the Year in the 2024 American Business Awards and placed on the 2024 Digiday WorkLife Employer of the Year list, showcasing its dual commitment to client success and fostering a supportive work environment. For further updates on career opportunities and insights into the firm, interested parties can visit 5WPR's Careers page.

In conclusion, the accolade from the Stevie Awards not only highlights 5WPR's capacity to navigate complex communication challenges but also sets a benchmark in the public relations industry, illustrating the pivotal role of effective media strategies in addressing urgent cybersecurity discussions.