Discover the La Costeña® Tastemakers Challenge
Vilore Foods has unveiled the
La Costeña® Tastemakers Challenge, a culinary contest aimed at aspiring food influencers. With renowned chef
Pati Jinich at the helm as a judge, this initiative underscores the vibrant flavors of Mexican cuisine while empowering home chefs to unleash their creativity.
The challenge is particularly exciting for those passionate about cooking and keen to showcase their culinary skills using authentic Mexican ingredients from La Costeña®, such as beans, peppers, and salsas. This initiative also serves to celebrate the heritage and boldness embedded in La Costeña® products, marking a significant milestone in its storied history.
What is the Tastemakers Challenge?
The Tastemakers Challenge invites participants to present unique recipes featuring La Costeña® products, evaluated based on creativity, flavor, and design. The competition unfolds over multiple stages. Every two weeks, three participants will be chosen to move forward in the competition, ultimately competing for the title of
Ultimate Tastemaker and a prize package of
$5,000 for top-quality content creation equipment. Additionally, they will have the opportunity to collaborate with Pati Jinich in a special virtual cooking segment.
More Than Just Contest Prizes
La Costeña® is equally committed to nurturing culinary talent and enhancing the skills of participants. As part of its effort to support emerging chefs, the company will showcase standout recipes via
Instagram and reward biweekly winners with prizes up to
$1,500. This includes professional-grade content creation kits—cameras, tripods, and microphones—as well as high-quality cooking tools, blenders, and essential pantry items.
How to Participate?
To enter the Tastemakers Challenge, participants need to post their recipe videos on Instagram as Reels, using the hashtag
#TastemakersChallenge and tagging
@_mexicorico. The challenge dates are as follows:
- - Round 1 Winners: June 4
- - Round 2 Winners: June 18
- - Round 3 Winners: July 2
- - Round 4 Winners: July 16
The final phase kicks off on July 16, culminating in the grand crowning of the Ultimate Tastemaker on
July 30.
A Legacy of Flavor
Established in 1982, Vilore Foods is a key player in the global food market, dedicated to importing and distributing culturally connected consumer products, including La Costeña®, Jumex®, Congelli®, and Pronto®. The company strives to redefine the meaning of heritage brands for today’s modern, multicultural consumer.
La Costeña® itself boasts a rich legacy that began in
1923 with founder
Vicente López Resines. Known for its high-quality preserved ingredients and commitment to sustainable practices, La Costeña® continues to be a beloved brand across the United States, found in major retailers such as Walmart and Target, and available for purchase online through platforms like
Amazon.
The Tastemakers Challenge not only encourages creativity but also emphasizes the importance of cultural heritage and community in cooking. Join in on the excitement, showcase your culinary flair, and you might just become the next rising star in the food influencer world!