Bazooka Brands Unveils Exciting Innovations at 2025 Sweets & Snacks Expo

Bazooka Brands Unveils Exciting Innovations at the 2025 Sweets & Snacks Expo



At the recent 2025 Sweets & Snacks Expo held in Indianapolis, Bazooka Brands™ has once again made headlines with the reveal of two standout products in their beloved Juicy Drop® lineup. Known for their innovative approach towards candy, the company has introduced the Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps, both designed to enhance the interactive experience of candy consumption, aligning perfectly with today's trend of experiential eating.

A Peek into the Juicy Drop Gummy Mystery Cube


The Juicy Drop Gummy Mystery Cube brings a fresh twist to the traditional gummy candy. Each cube features a unique design that, when peeled away, uncovers a delightful surprise—a soft, 3D gummy shaped like various animals. This concept, developed in collaboration with Amos®, the creators of the popular Peelerz®, adds a thrilling element of mystery to the candy experience. With two enticing variety packs, Original and Wild Berry, consumers can enjoy both land and sea animal gummies that promise multi-textural and flavorful treats.

This innovative candy also underscores Bazooka's commitment to enhancing the fun of candy through surprise and creativity, a cornerstone of their brand identity. Each cube integrates different flavors and textures, making it not just a treat but a dynamic experience for candy lovers.

Dive into Juicy Drop MashUps


Alongside the Mystery Cube, the Juicy Drop MashUps offer a unique mix-and-match candy experience. This innovative treat places the power of flavor creation in the hands of the consumers. Each portable, refillable container blends sweet chewy sheets with crunchy sour candies, allowing users to craft their ideal candy combinations with two levels of sour intensity.

The MashUps are inspired by fan-favorite flavors—Knock-Out Punch™, Blue Rebel®, and Watermelon Blast—and add a new element of fun with every bite. Additionally, each pack contains a QR code linking to a Juicy Drop gaming platform, enhancing engagement and offering a digital twist to the candy experience. This interactive feature ensures that candy lovers can enjoy their treats on another level, bridging the gap between traditional candy and modern digital play.

A Legacy of Edible Entertainment


Becky Silberfarb, VP of Marketing at Bazooka Brands, emphasized the company's dedication to pushing the boundaries of candy with these new products. According to Silberfarb, “Juicy Drop continues to lead the way in redefining what candy can be. These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences.”

Bazooka's previous successes, particularly with the Juicy Drop® Gummy Dip 'N Stix that captured the attention of Gen Z and gained over 20 million views on TikTok, have laid a solid foundation for these new offerings. The brand is not only refreshing its lineup but also sustaining momentum within the gummy category, showcasing its ability to adapt and innovate continuously.

Experience the Fun at the Expo


Visitors to the Bazooka Brands booth at the expo were treated to a fully immersive experience featuring live appearances from the iconic Bazooka Joe character, where attendees could enjoy photo ops and taste test the new treats. The expo, which runs from May 13 to May 15, saw enthusiastic participation, further solidifying Bazooka Brands' reputation as a leader in the candy industry.

Whether you're a fan of chewy candies, creative flavors, or just love the element of surprise in your sweets, Bazooka Brands has something to offer. Be sure to check out the newly launched Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps to celebrate the ever-evolving world of candy!

For those attending, stop by Booth #5002 to witness these new flavors and partake in the fun that's making Bazooka Brands a staple in confectionery innovation.

Topics Consumer Products & Retail)

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