#Japan #Tokyo #Maison KOSÉ #Beauty Campaign #Pairs

Pairs and Maison KOSÉ Join Forces Again

This summer, Pairs, a popular dating app run by Eureka Inc., collaborates with KOSÉ, specifically its group company, KOSÉ Provision, to launch the "Summer Love Starts from Your Skin: Pairs x Maison KOSÉ Skin-Care Support Campaign." This initiative primarily targets male users of Pairs, offering personalized consultations at Maison KOSÉ Harakado's direct store, including beauty advice from trained consultants. Users purchasing over 7,500 yen (including tax) can also receive a special seven-day trial code for Pairs' premium male membership.

This campaign marks the second collaboration between Pairs and Maison KOSÉ, following a successful online seminar last year, which attracted nearly 1,000 participants. In addition, a cosmetics experience event held at Maison KOSÉ Ginza saw over three times the number of applications for available spots. Feedback from participants revealed a satisfaction rate exceeding 90%, with many commenting positively on the practical and informative nature of the sessions on profile photos and first impressions.

The upcoming summer campaign will offer pre-booked individual consultations at Maison KOSÉ Harakado for Pairs' male users. Beauty consultants will assess each participant's specific concerns and skin condition, focusing on lectures about skincare practices designed to improve first impressions. The program also includes suggestions for makeup tips, ranging from basic application to grooming essentials, catering to individual needs.

Moreover, all participants who book consultations via the Pairs campaign website will receive samples of popular products, along with the chance to receive the seven-day premium membership trial code for those spending over 7,500 yen in-store on the day of their visit. Pairs aims to support its male users in enhancing their appeal from the initial match to successful dates through these initiatives.

Insights from the Managers

Yuta Nakajima, Business Development Manager at Eureka Inc.:
"Last year's collaboration with Maison KOSÉ generated overwhelming interest with around 1,000 online seminar participants and over three times the applicants for our in-store events. The fact that over 90% of participants rated their experiences as ‘helpful’ or ‘satisfying’ greatly encourages us. We recognize the significance of first impressions and profile photo aesthetics on successful matches and actual dates, and we want to empower our male users to approach relationships with confidence through this campaign."

Yuki Ohno, Direct Business Division at KOSÉ Provision:
"At Maison KOSÉ, we emphasize the concept of 'Find Your Own Beauty.' By employing digital technologies and offering training experiences through beauty consultants, we aim to deliver discoveries of personal beauty without the constraints of gender or age. The positive feedback from last year's event indicated a notable interest in personalized consultations, prompting us to develop this campaign. Many men feel hesitant about visiting retail spaces or are unsure how to begin their beauty journey, and we hope this initiative encourages them to comfortably explore what Maison KOSÉ Harakado has to offer."

Campaign Details

• - Duration: July 18, 2025 - August 31, 2025
• - Location: Maison KOSÉ Harakado, Tokyo
• - Participation Fee: Free (Pre-registration required)
• - Link for More Information: Pairs x Maison KOSÉ Campaign

Exclusive Promotions

During the campaign, all men who reserve consultations through the campaign site and attend will receive product samples. Additionally, those spending over 7,500 yen in-store will be rewarded with a seven-day trial code for the premium membership of Pairs.

How to Participate:

1. Register for the LINE account of Maison KOSÉ Harakado.
2. Scan the QR code provided and tap to add the LINE Official Account (ID: @kose_harakado).
3. Select "Service Reservation" in the LINE menu.
4. Choose your preferred consultation date and time.

For an efficient experience, participants should mention "Applying through Pairs" in the consultation request and arrive 10 minutes before their appointment to check in.

Skin Assessment and Consultation

The consultations will employ a skin-check device to assess each participant's current skin condition, providing scores for hydration and oil levels. The consultants will offer tailored skincare suggestions and demonstrate proper application techniques. Individuals can also receive makeup tips relevant for meeting matches or preparing for profile photo shoots, available upon request.

About Maison KOSÉ Harakado

Maison KOSÉ offers a diverse range of KOSÉ products, blending innovative beauty attractions and personalized experiences. Unique offerings include gift-giving corners and mobile ordering, enhancing the shopping experience for customers seeking quality beauty products.