A Sweet Holiday Collaboration: HI-CHEW® Teams with LONELY GHOST for Limited Edition Apparel

HI-CHEW® and LONELY GHOST Collaborate for the Holidays

The festive season just got a delightful twist with the launch of a limited-edition apparel collection by HI-CHEW®, the fruity and chewy candy beloved by many. This exciting collaboration with LONELY GHOST, a lifestyle brand known for its unique and playful designs, is set to celebrate the joy of the holidays in style. The drop features a cozy matching sweat set and a hat, all inspired by HI-CHEW®'s iconic Strawberry flavor.

A Unique Blend of Food and Fashion

What makes this announcement even more special is that it marks HI-CHEW’s debut into the apparel world, bringing together two brands that thrive on creativity and community engagement. Available from November 14, 2025, while supplies last, this collection is already creating buzz among fans of both brands.

The collection's design, with a vibrant red aesthetic perfect for the holiday season, features signature phrases that blend the spirit of HI-CHEW® with LONELY GHOST’s playful brand voice. The standout line, “HI-LOVE YOU SAY IT BACK,” coupled with “BEST THINGS IN LIFE ARE SWEET,” encapsulates the fun and warmth that both brands represent. Each piece is designed to bring a smile, embodying the cheerfulness associated with the holidays and the comfort of sweet treats.

Apparel Details

1. Sweatshirt ($75): This hoodie showcases “HI-LOVE YOU SAY IT BACK” on the front, with the back featuring “BEST THINGS IN LIFE ARE SWEET” alongside a list of life’s sweetest moments. The sweatshirt is available in sizes ranging from XS to 4X.
2. Sweatpants ($70): These wide-leg sweatpants include the phrase “BEST THINGS IN LIFE ARE SWEET” and playful strawberry graphics scattered throughout. Like the sweatshirt, they come in sizes XS to 4X.
3. Hat ($30): A fun white snapback hat with a red brim highlights the phrase “HI-LOVE YOU SAY IT BACK” on the front, complemented by strawberry details on the side. This hat is designed to fit all sizes.

Available for purchase on the LONELY GHOST website and at select physical stores, including the flagship store 'Ghost Grocery' in Provo, Utah, and the new LONELY GHOST store in Scottsdale, Arizona, this collection aims to spread warmth and enthusiasm. To sweeten the deal, customers who buy the set will receive a complimentary gift of HI-CHEW® Strawberry Sticks, enhancing the entire experience.

A Fun Partnership

Expressing his enthusiasm for the collaboration, Teruhiro Kawabe, Chief Representative for the USA and CEO of Morinaga America, Inc., noted how essential it was to join forces with a brand as creative and dedicated to community building as LONELY GHOST. The partnership reflects both brands’ shared commitment to authenticity and fan engagement.

Bronson Christensen, Co-Founder of LONELY GHOST, echoed this sentiment, emphasizing the importance of collaborations that surprise and delight consumers. The combination of HI-CHEW®'s playful candy personality and LONELY GHOST’s streetwear sensibility has culminated in a collection that fans won’t want to miss.

About the Brands

Since its inception in 2019, LONELY GHOST has evolved from a streetwear label into a movement focused on fostering authenticity and connection in a sometimes disjointed world. Its growth has been propelled by innovative partnerships across various categories, including food and beverages, making this collaboration with HI-CHEW® a perfect fit.

HI-CHEW® itself is a pioneer in the candy industry, known for its bold flavors and commitment to quality. The Strawberry flavor has consistently been a hit among consumers, making this collaboration not only enjoyable but also relevant during the holiday season.

For anyone looking to embrace the spirit of the holidays with a dash of fun and flavor, the HI-CHEW® x LONELY GHOST collection offers a unique blend of warmth, creativity, and festive joy. Don’t miss out on this limited-edition release, and celebrate the sweetest season of the year with style!

To learn more about HI-CHEW®, visit HI-CHEW.com or find them on social media (@HICHEWUSA on Instagram and TikTok). For LONELY GHOST, check out lonelyghost.co or follow them on Instagram (@lonelyghost).