#China #Hisense #Qingdao #AI Technology #Premium TVs

Hisense's Remarkable Performance in the High-End TV Sector

In the competitive landscape of consumer electronics, Hisense has made significant strides in the high-end TV market, achieving remarkable growth in Q3 2024. The official data from Counterpoint Research has placed Hisense at a prestigious second position globally, with a notable 24% share of the high-end TV sector, and highlighting its dominant status in China.

Growth in the High-End TV Market

The overall high-end TV market has seen extraordinary performance, marked by a historical 51% year-on-year increase in shipment volumes. A standout segment in this growth is the Mini LED TV category, which recorded a sensational 102% increase compared to the previous year, outpacing the more established OLED TV segment. Additionally, the luck continued for OD-LCD TVs as well, experiencing over 50% growth, with shipment numbers exceeding four million units for the first time.

Hisense has emerged as the leading Chinese brand in this thriving sector, successfully navigating the overseas high-end market with its premium Laser TVs priced between $3,000 and $5,000. This strategic pricing, aligned with their emphasis on quality, has resonated well with consumers looking for premium viewing experiences.

Innovating for the Future

Hisense's commitment to premium television is further demonstrated through its recent Xbox certification for its high-end products. This achievement not only showcases the company’s technical capabilities but also strengthens its competitive edge in the luxury television market. The brand has also made headlines as the world leader in the 100-inch TV market, solidifying its trend-setting presence amongst large-screen televisions.

The immersive experiences offered by Hisense are bolstered by collaborations with groundbreaking titles in the gaming world, such as its official partnership with the highly anticipated game "Black Myth: Wukong." This partnership has propelled Hisense's visibility in the gaming community, providing customized gaming modes that enhance user engagement and enjoyment. Hisense reported that, from January to September 2024, it was the leader in TV sales of 100-inch models across key markets including Japan, Germany, Italy, the UK, France, and Spain.

Elevating Brand Visibility Through Sports

To further enhance its brand recognition and showcase its innovative technologies, Hisense has engaged in sponsorship of major global sporting events, including its partnership with the FIFA Club World Cup 2025™. By aligning itself with prestigious events, Hisense has effectively elevated its brand presence and highlighted its technological advancements.

The company’s AI TV technology is pivotal in enriching user experiences, providing viewers with ultra-high-definition content and integrating comprehensive information about events, thus transforming how consumers interact with media. Hisense is not resting on its laurels; it is vigorously pursuing advancements in AI technology, focusing on personalized content delivery and intelligent user interactions. This innovative approach positions Hisense at the forefront of smart home entertainment solutions.

A Thriving Player in Global Markets

Overall, Hisense has proven its prowess in the consumer electronics landscape by maintaining a stronghold in the high-end TV market. According to Omdia, Hisense ranked second globally in TV shipments and proudly holds the number one spot for 100-inch televisions in both 2023 and the first half of 2024. The company's swift expansion to over 160 countries underscores its commitment to delivering high-quality multi-media products and home appliances.

In conclusion, Hisense's growth in the high-end TV sector is a testament to its strategic focus on innovation, quality, and consumer experiences, setting a benchmark for excellence in the global market.