Decencia Hosts Third Employee Experience Event to Boost Loyalty

Decencia Reveals Brand Commitment through Unique Employee Experience Event

On October 2025, Decencia, a leading skincare brand based in Shinagawa, Tokyo, successfully conducted the third edition of its “One-Day Employee Experience Event.” This event emphasized hands-on engagement and co-creation, aimed at enhancing participant loyalty and understanding of the brand.

A Two-Part Program for Diverse Participants

Decencia recognized the importance of varied participant backgrounds. Thus, the event was split into two segments: one for the general public and another for loyal customers. The first part invited individuals unfamiliar with Decencia, while the second focused on long-time users of the brand.

First Segment: Engaging Through the Senses

The first part themed “Get to Know Decencia” was structured to offer a sensory journey. Participants were encouraged to understand their own skin concerns and relate them back to the brand.

- Vision: A captivating introduction to the brand story and product exhibitions helping participants connect visually.
- Touch: A tactile experience comparing textures of key products.
- Smell: Participants tried different scents whilst understanding product textures.
- Hearing: Insights were shared directly from the development team about the formulations and technologies behind the products.
- Taste: Attendees enjoyed lunch with employees, sharing dishes served at Decencia’s cafeteria.

This engaging multi-sensory experience allowed participants to uncover the narrative behind each product, transforming mere knowledge into a tangible understanding of Decencia's commitment to skincare. Many participants shared how this experience deepened their perception of the brand’s authenticity.

Second Segment: Co-Creating the Future of Decencia

The second segment invited loyal customers to partake in “Creating Decencia Together.” This was designed to actively include them in envisioning the future of the brand.

- Brand Purpose Sharing: CEO Hideaki Nishino conveyed the brand’s mission — to eliminate skincare injustices — enhancing participant resonance with the brand values.
- Sharing Personal Stories: Customers exchanged stories about their favorite products, fostering strong connections among them.
- Product Planning Workshop: Participants generated ideas on potential future products, culminating in a vote that encouraged ownership of brand evolution.
- Office Tour: A journey through the working environment allowed attendees to feel closer to the creation process of the products.

This collaborative atmosphere led to shared moments of understanding and connection, where participants realized they were not alone in their experiences with sensitive skincare.

High Satisfaction and Impressive UGC Rate

The results were remarkable, with 98% participant satisfaction and an unprecedented 70% UGC generation rate without any promotional prompting. The genuine and positive experiences shared by attendees turned into social media engagement organically.

Reasons Behind the UGC Success

1. First Segment Experiences: The sensory interactions led to genuine surprises and discoveries, prompting attendees to share their thrilling moments online.
2. Second Segment Community Building: The connections formed among loyal consumers during discussions about common challenges created a vibrant atmosphere where feelings of shared ownership flourished, leading to further social media sharing.

The cumulative effect of these meaningful experiences manifested as powerful UGC, illustrating the authentic connections formed during the event.

Participant Testimonials Reflecting Impact

Participants expressed sentiments such as:

- “I felt like I became part of the brand!”
- “This was a fun opportunity that I wouldn’t have experienced otherwise.”
- “The thoughtfulness towards users was evident, deepening my love for the brand.”
- “My perspective on sensitive skin has completely transformed.”
- “The insights about the products made me want to keep using them.”

Looking Ahead: Building Together with Customers

Decencia is committed to not just delivering products but nurturing a collaborative experience to grow the brand alongside its customers' journey through skincare challenges.

For more details, visit the Decencia Brand Site or contact their customer service at 0120-714-115.