Dstny Group Welcomes Pieter Verstraeten as Chief Revenue Officer for Growth

Dstny Group Welcomes Pieter Verstraeten as Chief Revenue Officer

Dstny Group, a prominent player in European business communications, has made a significant appointment with Pieter Verstraeten stepping in as the new Chief Revenue Officer (CRO). This strategic move comes as the company aims to accelerate its growth trajectory across its European markets. With extensive experience in the telecom and technology sectors, Verstraeten is set to play a crucial role in shaping Dstny's future.

A Vision for Sustainable Growth

With a clear focus on sustainable development, Dstny believes that integrating all commercial functions under one unified strategy is vital as it enters this next phase of growth. As CRO, Verstraeten will oversee revenue-generating areas, including sales and customer success, reinforcing a collaborative approach across various teams within the organization. He is based at Dstny's headquarters in Belgium and will report directly to CEO Daan De Wever.

Verstraeten expressed enthusiasm about his new role, stating, "I am very excited to join Dstny and contribute to building a growth engine that is both ambitious and customer-focused. My focus will be on supporting various teams, refining the approach, and translating the strategy into results." His background in driving strategic execution and transformation positions him well to lead Dstny's revenue strategy.

A Robust Career Background

Before his tenure at Dstny, Pieter Verstraeten served as the Chief Strategy Officer for a leading technology firm, where he led strategic initiatives and transformations. His experience at Proximus, where he spent over a decade in various go-to-market and strategic roles, has equipped him with the necessary skills to navigate the complexities of large international organizations. Now, he aims to guide the One Dstny go-to-market teams into their next phase of development, fostering an environment where growth is a responsibility shared by all employees.

CEO Daan De Wever emphasized the importance of this role in focusing on commercial performance, customer experience, and operational excellence. "As we enter the next phase of growth, it is essential to streamline all commercial activities within a single overarching strategy. The creation of the CRO position reflects a clear focus within the entire Dstny Group on these critical areas."

About Dstny Group

Dstny is dedicated to making hybrid work a reality by simplifying business communications across devices, locations, teams, and applications. By leveraging cutting-edge mobile-first architecture and patented technology, Dstny has developed solutions that seamlessly integrate voice, video, and messaging, empowering more than 4 million users in over 80 markets to connect effortlessly.

Headquartered in Brussels, Dstny employs more than 1,000 people across seven European countries. As it embarks on this new chapter with Pieter Verstraeten, the company is poised to continue its profound impact on business communications. Learn more about their innovative solutions at www.dstny.com.

For further inquiries, please contact:
Christian Hed
CMO, Dstny
Email: Christian Hed's Email
Phone: +46707187603