#Japan #Tokyo #Age.3 #Endo Seian #Hokkaido Anko

Age.3 and Endo Seian: A Match Made in Dessert Heaven

In a move set to elevate the culinary landscape of fried treats, Age.3, a renowned fried sandwich specialty shop in Tokyo, is joining forces with Endo Seian, a traditional red bean paste manufacturer established 76 years ago. The collaboration aims to reintroduce Age.3’s highly popular Hokkaido Anko Butter starting September 1, 2026. This delicious offering will be available at five domestic locations, including Ginza, Asakusa, Harajuku, Hida Takayama, and Kama.

Key Highlights of the New Offering

Innovative Bean Paste

One of the standout features of the revamped Hokkaido Anko Butter is the use of a new type of tsubu-an made entirely from 100% Hokkaido-grown azuki beans. This change promises to amplify the dish’s refreshing sweetness and deliver a rich, flavorful, and smooth bean paste. The expert craftsmanship from Endo Seian ensures that the natural flavors of the azuki beans are accentuated, creating a delightful experience.

Perfect Balance of Flavors

While the newly upgraded bean paste takes center stage, the classic combination of rich butter and low-sugar whipped cream remains unchanged. The sweet and salty notes harmonize perfectly, resulting in the signature sweet-savory fried sandwich that Age.3 is known for. This delightful interaction of flavors promises to engage the palate fully with every bite.

Store Locations for the Launch

The revamped Hokkaido Anko Butter will be offered at five selected locations across Japan, including the bustling districts of Ginza, Asakusa, Harajuku, Hida Takayama, and Kama. This extensive reach allows more dessert enthusiasts to indulge in this enhanced delicacy.

Collaboration with Endo Seian

The collaboration with Endo Seian is a significant part of Age.3’s strategy to embody high-quality craftsmanship in their offerings. Established in 1950, Endo Seian has dedicated itself to mastering the art of red bean paste production. Their commitment to quality complements Age.3’s vision perfectly. The new tsubu-an, made with great care, showcases the true essence of azuki beans, delivering an authentic and memorable flavor experience.

Quote from Age.3’s Executive Director

Kohei Matsushita, Executive Director of Age.3, expressed, “We wanted our customers to have a direct experience of the gentle sweetness of azuki beans. By partnering with the skilled artisans at Endo Seian, we've effectively increased the quality and sophistication of our anko butter.”

Age.3: Expanding the Brand Globally

Age.3 has been making waves not only in Japan but also internationally, thanks to its stunning visual and delicious fried sandwiches. Starting from its flagship store in Ginza, the brand has successfully ventured into tourist hotspots and major cities including Shanghai, Sydney, Manila, and Dubai. The allure of fresh, hot fried treats and eye-catching presentations has captured the hearts of many customers across different cultures. Long queues form at various Age.3 locations, where customers eagerly await their made-to-order fried sandwiches.

About Age.3

Age.3 originated from the Fukuoka-based dessert brand, FRUITS SAND THREE, which debuted in 2023. By creatively pairing low-sugar whipped cream with a unique ‘crispy and chewy’ bread texture, Age.3 has reinvented the dessert experience, and is set to open more outlets in Bangkok and Dubai in the near future. The brand emphasizes the importance of sensory experiences in its offerings, focusing not just on taste, but also on the visual, auditory, olfactory, tactile, and overall experiential attributes of their food.

The commitment of Age.3 to deliver high-quality products accompanied by a thought-out design reflects its innovative approach in the competitive dessert market. Keep an eye out for the official launch of the new Hokkaido Anko Butter in September, as it promises to tantalize taste buds and redefine fried sandwiches in Japan. For more updates and information, visit Age.3's official website.