#United States #Los Angeles #Foot Locker #NBA All-Star 2026

Foot Locker Takeover: A Unique Basketball Experience in Los Angeles

As we gear up for NBA All-Star 2026, Foot Locker is proudly returning for its third consecutive year with an event that promises to be the biggest yet: the Foot Locker Takeover in downtown Los Angeles. This multi-brand activation will not only showcase the best in basketball but will also highlight the vibrant culture and community that shapes the game.

Foot Locker's Takeover will be staged at the marquee location of L.A. LIVE, boasting dedicated areas for major brands such as Nike, Jordan Brand, Converse, adidas, PUMA, Crocs, and New EraⓇ. The event aims to immerse fans in a rich experience filled with exclusive sneaker releases, community events, and the star power of renowned NBA athletes, including Jayson Tatum and Lonzo Ball, among others.

Programming Highlights

Attendees can look forward to a diverse range of programming that celebrates both basketball culture and community. From interactive experiences to product customization, the events promise to create unforgettable moments for fans. For instance, sneaker enthusiasts can anticipate the release of highly sought-after models like the Jordan Retro 4 Lakeshow and the Jordan Retro 5 Wolf Grey, alongside limited editions and collaborations from other notable brands.

Moreover, the Foot Locker Takeover will embrace a sense of community by providing opportunities for locals to engage with the event’s programming. Celebrity appearances, skill challenges, and performances are just a few of the many experiences designed to elevate the cultural significance of this vibrant event.

The Heart of the Community

Brett O'Brien, Senior Vice President and Chief Marketing Officer for Foot Locker North America, emphasized the company's commitment to basketball and the communities it serves: "For decades, Foot Locker has built a legacy at the intersection of basketball, culture, and community. We’re proud to return to basketball's biggest stage with programming and products that reflect our deep-rooted heritage in the game and our commitment to the communities that shape it."

In addition to the main activation at L.A. LIVE, the event will expand to the Los Angeles Convention Center for NBA Crossover and various nearby Foot Locker locations. This outreach will include inspiring mural art, workshops, and pop-up experiences that further unify the city's diverse basketball heritage. Platforms like Kids Foot Locker will collaborate with Nike to present the latest from the Nike x LEGO Collection, underscoring a commitment to engaging the younger generation.

Creating Unforgettable Memories

Foot Locker Takeover at L.A. LIVE will be open to the public from February 12 to February 15, 2026, operating from 10 a.m. to 10 p.m. PST on most days, except for the final day when it closes at 7 p.m. PST. This event is not just a showcase of products but a celebration of the culture, the community, and the sport that hearts many fans.

As part of its enduring support for education and community initiatives, Foot Locker will also partner with the 2026 NBA HBCU Classic, donating $25,000 to each participating school. This powerful gesture exemplifies the importance of cultivating the next generation of talent in basketball and beyond.

For anyone looking to immerse themselves in basketball culture and interact with some of the biggest names in the NBA, the Foot Locker Takeover is an experience not to be missed. To stay updated on programming and product releases, visit FootLocker.com for the latest information.

Join Foot Locker as they celebrate the essence of basketball, culture, and community, and witness Los Angeles transform into a basketball haven during NBA All-Star 2026!