Kuradashi Launches Special Campaign to Offer Discounted Rice to Consumers

Overview

Kuradashi, the social good market operated by Kuradashi Co., Ltd., has announced its new campaign 'Get Affordable Rice!' commencing from July 23 to July 31, 2026. This initiative aims to tackle the unexpected surplus of rice resulting from the recent price hikes. By providing delicious and affordable domestic rice, Kuradashi not only ensures that consumers can enjoy quality products, but also supports local rice producers in managing their inventories before the harvest season for the 2026 crop. This way, the campaign contributes significantly to fighting food waste in Japan.

Campaign Details

During the campaign period, customers can visit the Kuradashi website to access a special discount coupon of 550 yen off on selected rice products. The affordable pricing starts at 2,365 yen (tax included) per 5kg of domestically sourced rice. Popular brands, including 'Haenuki,' will also be available at competitive prices, starting at 2,999 yen (tax included) for 5kg.

- Campaign Period: July 23, 2026 - July 31, 2026
- Location: Kuradashi Website
- Benefits: Discount coupons worth 550 yen on selected rice products

Background

Following the summer of the 'Rice Crisis of 2024,' rice prices soared to over 4,000 yen per 5kg in March 2025, prompting the government to release 590,000 tons of stockpile rice. However, this led to a significant drop in consumer demand, causing a drastic surplus in the market. According to the Ministry of Agriculture, Forestry and Fisheries, by the end of May 2026, the private rice stock exceeded 2.23 million tons - a record surplus above the optimal level of 1.8 to 2 million tons. It is also expected that the price of rice from the 2026 harvest will decline by about 20% compared to the previous year, raising concerns over food waste and the financial pressure on farmers. In response to this dire situation, Kuradashi is committed to alleviating the potential waste of rice from the 2025 crop by offering it through the 'Get Affordable Rice!' campaign.

The event's goal is to deliver tasty rice at great prices to consumers while assisting farmers in mitigating excess rice inventory, thereby contributing to food waste reduction efforts. By collaborating with producers, Kuradashi hopes to promote a sustainable cycle of food production and consumption.

About Kuradashi

Kuradashi is a social good marketplace focused on reducing food waste by offering products that are still safe to consume but could otherwise be discarded. A portion of the sales goes to various social contribution organizations involved in environmental protection, disaster support, and more, aligning with the UN's Sustainable Development Goals.

Founded in July 2014, Kuradashi aims to transform social issues into value while making a substantial impact on society, the environment, and the economy, aspiring to be a true 'Social Growth Company.'

For more information: Kuradashi Official Website

Conclusion

Kuradashi invites consumers to participate in this meaningful campaign by purchasing high-quality domestic rice at reduced prices. This initiative not only benefits shoppers but also plays a vital role in addressing the pressing issue of food waste in society, showing how enjoyable shopping can result in positive social change.