Haier to Unveil AI-Driven Living Concepts at IFA 2026 Showcasing Innovation and Leadership

Haier's Innovative Display at IFA 2026

Haier, renowned as the global leader in home appliances for 17 consecutive years, is set to showcase its innovative concepts in artificial intelligence (AI) at the International Funkausstellung (IFA) 2026 in Berlin, from September 4th to 8th. Under the concept of "The Home of Smart Possibilities," Haier will highlight AI-based solutions that enhance household management, making it more intuitive and personalized.

Transforming Home Management with AI

At its exhibit in Hall 3.1, Stand 101, Haier will illustrate how AI transcends individual product features to support a well-coordinated home ecosystem. The company is prepared to unveil several cutting-edge technologies across various domains, including laundry care, cooling, kitchen management, dishwashing, cleaning, entertainment, and digital services. These technologies are designed to monitor conditions, learn user behaviors, and adapt to individual needs.

Demonstrations will include intelligent laundry care that interprets the conditions of each load, cooling technologies that optimize food management, and AI-assisted cooking that recognizes ingredients and monitors the cooking process. Additionally, Haier's hOn platform will unify products, services, and experiences within a single digital environment, pushing the boundaries of what it means to have a connected home.

Advancements in Robotics and AI

Haier is also committed to the advancement of robotics and AI. They will present humanoid robots designed for interaction, cleaning robots, companionship robots, and AI-powered exoskeletons that assist with human movement. At IFA, the company will emphasize its global sports partnerships under the tagline "Play with the Best." These collaborations not only demonstrate sponsorship but also resonate with Haier's pursuit of excellence through innovation and performance, ultimately enriching experiences for users worldwide.

Local Needs, Global Innovation

This showcase exemplifies Haier's innovation model developed over more than three decades. Rather than adhering to a one-size-fits-all approach for global expansion, Haier has built its brand by tailoring research and development, manufacturing, and marketing strategies to meet local market needs. This approach combines global innovation resources with local consumer insights, enabling the creation of products that fit various households, climates, and lifestyles.

Haier delivers its products to more than one billion homes in over 200 countries and regions. The brand holds the top spot in markets such as China, the United States, Australia, and Thailand, and ranks among the top three appliance brands in Europe. With 17 consecutive years of leading the home appliance market, Haier's robust business model focused on local markets is evident.

According to Wang Meiyan, Vice President and Brand Director of Haier Group, "IFA presents a significant opportunity to showcase how global innovation can provide practical value for individuals in diverse markets. By merging AI with an in-depth understanding of local needs, Haier is transforming not just connected products but also establishing a smarter, more responsive, and intuitive home ecosystem that enhances daily living."

The official experience will be unveiled during Haier's press conference on September 3 at 15:00 CEST at the main stage in Hall 3.1, Stand 101. For more details, you can visit Haier's official website.