Comparative Webinar on Talent Usage vs. Manga Content for Modern Marketing

Upcoming Free Webinar: Talent Usage vs. Manga Content

From May 28 to May 30, 2025, PRIZMA, headquartered in Shibuya, Tokyo, will co-host a free webinar with Wunderbar, also based in Shibuya. This event, titled "Comparative Analysis of Marketing Strategies: Talent Usage vs. Manga Content", aims to explore two trending approaches in marketing today.

Overview of the Webinar

As methods for conveying product appeal become increasingly diverse, traditional marketing tactics are often falling short. Many businesses face challenges such as:

- Gaining attention using celebrity endorsements without achieving tangible results.
- Believing they communicated effectively, but failing to reach understanding or resonance with their audience.
- Experimenting with various strategies but struggling to find modern approaches that truly resonate.

In response to these widespread concerns, our webinar will dissect the two increasingly popular methods:
1. Talent Usage: Utilizing recognizable public figures to convey messages.
2. Manga Content: Employing illustrated storytelling to engage consumers.

By the end of the session, participants will clearly understand the strengths and appropriate application scenarios for both strategies.

Featured Speakers

Representing PRIZMA will be Kazuma Matsuura, the Marketing Strategy Manager who has extensive experience in web advertising, particularly within social media platforms like Meta, LINE, and TikTok. His expertise includes managing significant advertising budgets, ensuring effective campaign executions.
Meanwhile, Takashi Hoshizaki from Wunderbar leads the Sales Group, bringing experience in client development across various industries, including beauty and manufacturing. His expertise focuses on integrating storytelling and character into marketing strategies, especially within their platform Skettt.

Agenda for the Webinar

- Day 1: What Modern Marketing Demands in the Reiwa Era
- Day 2: The Effects of Manga in Marketing
- Day 3: The Impact of Talent Usage Explored through Data

This webinar is highly recommended for marketing professionals facing challenges such as:

- The realization that celebrity endorsement did not translate into actual results.
- Efforts in communication that leave audiences disengaged or confused.
- A general uncertainty in identifying effective modern delivery methods.

Registration Details

Participants can attend the webinar for free, with sessions scheduled for three days. Each session will last approximately 60 minutes. To register, visit the following link:
Register Here

Join us to elevate your marketing strategies and understand the nuances between talent usage and manga content!