#Japan #Tokyo #Craft Beer #Tokyo Tea Trading #HEAD BEER

HEAD BEER: A Craft Beer Journey from Taiwan to Japan

In an exciting development for beer enthusiasts and foodies alike, the craft beer brand HEAD BEER has officially launched its brand site. This new website, designed by Tokyo Tea Trading, went live on June 2, 2023, and marks a significant step in promoting unique craft beers originating from Taiwan. The brand offers a variety of flavors inspired by Taiwanese tea, flowers, and fruits, appealing to both local and international consumers.

About HEAD BEER

Established in Taiwan in 2015, HEAD BEER emerged from a collaboration between Taiwan Head Brewers and Tokyo Tea Trading. Since its inception, it has focused on innovative brewing techniques, garnering attention and accolades in the craft beer community. The brand made its debut in Japan this year, introducing five carefully selected beers from its acclaimed “二十四節氣シリーズ” (Twenty-Four Seasons Series). These beers have received numerous awards in global competitions, showcasing their exceptional quality and creativity.

The Brand Concept

The philosophy behind HEAD BEER is that craft beer should be aromatic and rich in flavor. The “二十四節氣シリーズ” is inspired by the traditional Taiwanese calendar, which divides the year into 24 distinct solar terms. Each beer represents the essence of these seasons, crafted using local ingredients such as frozen Dong Ding Oolong tea and Taiwanese pomelos. These unique elements contribute to the distinct aromas and flavor profiles, setting HEAD BEER apart from conventional brews.

The newly launched brand site features detailed descriptions of each beer variant, showcasing the unique ingredients and brewing processes. It provides insights into the passionate brewers behind the scenes, highlighting their dedication and vision. Additionally, the site offers pairing suggestions to enhance the experience of enjoying these flavorful beers with various dishes.

Key Features of the Brand Site

The HEAD BEER brand site is structured to cater to both general consumers and businesses in the food and beverage industry.

For General Consumers

• - Brand Introduction: Learn about the philosophy and values behind HEAD BEER.
• - Product Lineup: Explore the different beer options available.
• - Brewer's Insights: Discover the stories and inspirations of the brewing team.

For Restaurants and Businesses

• - Brand Overview: Insights into awards and recognitions.
• - Pairing Suggestions: Expert recommendations on how to pair HEAD BEER with various cuisines.
• - Case Studies: Examples of successful collaborations with restaurants.

Future Prospects for HEAD BEER

Looking ahead, HEAD BEER aims to increase its visibility in Japan by 2025 through participation in events and leveraging social media to connect with craft beer lovers and those interested in Taiwanese culture. This strategy will enhance brand recognition and foster a greater appreciation for craft beers that celebrate the rich flavors of Taiwan.

About Tokyo Tea Trading

Tokyo Tea Trading, founded in 1928, began as a pharmacy and later diversified by launching a tea company in 2016. The company is committed to sourcing and offering a wide variety of teas from around the world, including Taiwanese specialties. It strives to promote the joy and warmth that tea brings to individuals, allowing each person to discover their preferred tea experience.

Company Information

• - Name: Tokyo Tea Trading Co., Ltd.
• - Headquarters: 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6027, Japan
• - President: Mitsuhiro Saito
• - Established: September 2016 (Incorporated: August 1988)
• - Business Scope: Importing and wholesale distribution of tea leaves
• - Website: Corporate Site

With its unique blend of creativity and tradition, HEAD BEER is set to make waves in the craft beer scene, celebrating the rich heritage of Taiwanese ingredients while appealing to the modern Japanese palate.