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The Kaikoku AI Video Commercial Contest: A New Frontier in Marketing

The Kaikoku AI Video Commercial Contest, organized by BLAM, is making waves in the marketing world. With an official launch set for December 29, 2025, this innovative competition invites marketers and business leaders to serve as judges, selecting standout 15-second commercials developed using AI technology. Collaborating with the talented stage artist and entertainer, Imoazisaka Kakaricho, BLAM aims to showcase the potential of AI in marketing through this exciting initiative.

Contest Objectives

The central theme of the contest is to explore whether AI can truly move people's hearts. Contestants are tasked with creating commercials that effectively communicate the appeal of Kaikoku, a matching service for side jobs, within a mere 15 seconds. As the demand for practical marketing solutions grows, this contest is a response to the dynamic capabilities of AI advertising, offering a platform for creativity to flourish.

A Focus on Practical Evaluation

One of the key aspects of this contest is its unique judging process, relying on a panel of over 30 marketers and business leaders from Kaikoku's partner companies. These on-the-ground professionals will evaluate submissions based on criteria such as effectiveness for real-world marketing, emotional resonance generated by AI, and the novelty of the visual expressions presented. Their insights will be crucial in determining how well the creations can meet practical business needs.

Following the judging process, the contest's top entry will be rewarded with a cash prize of 600,000 yen and the opportunity for their commercial to be aired on television or within taxi campaigns. Other categories include various awards recognizing excellence and innovation.

Why Participate as a Judge?

As a judge in this contest, professionals will gain invaluable experiences including:

• - Insights into AI Utilization: Engage with 10-15 selected AI-driven commercials that provide creative insights applicable to real-world marketing strategies.
• - Enhancing Company Knowledge: Learn about success and failure patterns in AI application which can shape your marketing efforts.
• - Branding as an Innovative Company: Elevate your company's recognition as a leader in modern marketing through media exposure.
• - Networking Opportunities: Connect with fellow marketers and business leaders to share ideas and strategies.
• - Building Relationships with Creators: Establish connections with AI creators potentially leading to future collaborations.

The selection process for judges emphasizes the importance of practical decision-making in marketing. With an application deadline of January 20, 2026, a limited number of 30 positions are available on a first-come, first-served basis, free of charge.

Evaluation Criteria

Judges will evaluate entries on various factors, such as:

• - `Appeal` (30 points): How effectively does the commercial communicate the benefits of using Kaikoku?
• - `Creativity` (30 points): Is there innovative use of AI technology and novel expression?
• - `Quality` (20 points): What are the video and audio quality and editing standards?
• - `Shareability` (20 points): How likely is the commercial to engage viewers online?

With a strong focus on pragmatic assessments, judges will prioritize what would align with their own marketing strategies, pushing the boundaries of creativity in AI applications.

About BLAM and Kaikoku

BLAM, headquartered in Shinagawa, Tokyo, operates Kaikoku, one of Japan's largest platforms for marketing-focused side jobs. Established to connect over 13,000 marketing professionals, Kaikoku opens doors for businesses to access top-level talent in the marketing domain. BLAM is dedicated to driving innovation within the industry, harnessing new methodologies like PjTO (Project Team Optimization) marketing to solve complex marketing challenges, offering a range of services from consulting to project execution.

As the contest heralds a new era in AI-driven marketing, industry professionals are eager to see which creative minds will rise to the challenge and answer the essential question: Can AI truly move hearts? Stake your claim in the conversation and join BLAM in shaping the future of marketing through intelligent creativity.