#USA #White Plains #Turtles® #Sha'Carri Richardson #It's Slow Good

TURTLES® Partners with Sha'Carri Richardson

In a delightful intersection of speed and savoring life, Turtles®, the iconic caramel nut cluster brand, has launched its captivating campaign entitled "It's Slow Good" in collaboration with famed sprinter Sha'Carri Richardson, the fastest woman in the world and Olympic Gold Medalist. This partnership seeks to encourage people to embrace the art of slowing down, even in a world where speed often reigns supreme.

A Cultural Insight

The partnership highlights a unique cultural insight. As a brand that has been a symbol of indulgence since 1916, Turtles® celebrates not just the sweetness of its caramel and chocolate treats, but also the idea of taking time to appreciate life's moments. Sha'Carri expresses her connection with Turtles®, stating, "Growing up, Turtles was always a treat – something we celebrated with. For me, it's not just candy – it's about connection. It reminds me to slow down and celebrate wins, both big and small."

Richardson’s participation extends beyond merely being a fast runner; she embodies the essence of taking moments to rejuvenate and reflect, showcasing how even champions must pause. Her involvement in the campaign is deeply authentic and personal.

Slowing Down: The New Fast

In the campaign's debut video, shared across Turtles® and Richardson’s social media platforms, fans get an inside look at Sha'Carri's "slow day in the life." This includes relaxing activities such as knitting, stretching, and even acting as a local crossing guard. Interspersed among these leisurely moments is the indulgence in Turtles®, reinforcing that good things often come to those who take the time to savor them.

Ahad Afridi, Chief Marketing Officer at pladis Americas, stressed the importance of this message: "With layers of rich chocolate, creamy caramel, and crunchy pecans, you simply can't eat Turtles fast – it's an experience meant to be slowly savored." Afridi shares that societal attitudes toward speed are shifting, prompting a need for consumers to reconnect with moments of levity and reflection.

The brand's campaign is rooted in data gathered from a survey conducted among over 2,000 American adults. The findings revealed that a staggering 93% of Millennials and Gen Z respondents perceive their lives as hectic and overwhelmingly fast-paced. Moreover, when they manage to slow down, 83% reported feeling happier, calmer, or more present. This data reinforces Turtles®' intent to inspire a cultural shift toward slowing down and recognizing the value of the present.

A Delicious Invitation

Turtles® aims to invite everyone, particularly younger generations, to discover how foundational it is to make time for themselves. The partnership with Richardson encourages the idea that slowing down should not be seen as a luxury, but rather as an essential part of life. Through the celebration of life’s little pleasures—like enjoying a piece of Turtles®—people can pivot to a more fulfilling and joyous lifestyle.

As part of this ongoing dialogue about slowing down, Turtles® encourages folks to engage in simple acts of self-care, enjoyment, and presence, using their beloved candy as a reminder to take a breath and relish the moment.

Conclusion

This collaboration between Turtles® and Sha'Carri Richardson is harmoniously tied to the message of balance and well-being in an increasingly frantic world. By focusing on a campaign that celebrates the joy of slowing down, Turtles® is not just selling a product, but also a philosophy of life. So the next time you reach for a Turtles® treat, remember: it’s not just candy; it’s an invitation to slow down and truly savor every moment.

For further information on Turtles® and its delectable offerings, visit www.demetsturtles.com and check out the "It's Slow Good" conversation on Instagram @turtles_chocolate.