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Transforming Sales Efficiency: The UPWARD and TOSO Collaboration

In an increasingly competitive market, organizations must leverage technology to enhance their operational efficiency. UPWARD Corporation, headquartered in Chiyoda-ku, Tokyo, has made significant strides in helping TOSO Corporation optimize its sales processes through innovative digital solutions. This article delves into the details of their collaboration, showcasing the profound impacts that the UPWARD platform has had on TOSO's business operations.

Background of the Partnership

Established in 1949, TOSO Corporation is a leader in the production and sales of interior fixtures in Japan, prominently known for its curtain rail systems that hold the largest market share nationally. With a focus on enhancing its sales efficiency, TOSO sought to improve various aspects of its operations, including the standardization of sales processes, efficient sharing of sales information, and increasing the efficiency of fieldwork.

Despite the introduction of several sales tools, TOSO faced challenges concerning data entry after field visits. Sales representatives reported feeling overwhelmed by the task of inputting data after returning to the office, thus hindering their ability to utilize collected data effectively and limiting the number of client visits they could undertake. To resolve these issues, TOSO opted to adopt the UPWARD platform, a mobile app designed to streamline data entry processes for field sales staff.

Implementation of UPWARD

The UPWARD platform not only serves as a replacement for previous tools but has also brought about substantial improvements in TOSO’s operations. Key features of the UPWARD mobile application include an intuitive interface and capabilities tailored for fieldwork. Following the integration of UPWARD, TOSO reported several improvements in their sales reporting and overall efficiency. Below are the noteworthy benefits observed post-implementation:

Enhanced Reporting Efficiency

With the help of UPWARD, TOSO saw a remarkable 60% increase in the number of activity reports generated. One of the contributing factors was the collection of real-time data via mobile, which minimized the burden of data entry. The application also introduced a location detection feature, allowing sales personnel to report their activities instantly upon completing a visit.

Reduction in Post-Visit Reporting Time

As a direct result of being able to report activities on-the-go via mobile devices, TOSO experienced a significant reduction in reports submitted after 5 PM. The reliance on post-visit reporting dwindled by approximately 50%, promoting better work-life balance and greater consistency in reporting practices. This shift not only streamlined operations but also encouraged a cultural change, leading TOSO toward an integrated approach to work-life management.

Improved Interdepartmental Collaboration

Moreover, the real-time visibility of sales activities facilitated smoother collaboration across departments. Management could provide immediate support when needed, enhancing teamwork and responsiveness within the organization. This newfound agility has positioned TOSO to respond much faster to the dynamics of the market and customer needs.

About UPWARD Corporation

UPWARD Corporation aims to unleash the creativity of field workers while accelerating the growth of businesses and society at large. Founded in July 2016 and situated in the Marunouchi area of Tokyo, UPWARD specializes in providing digital transformation services that focus on solving the challenges faced by field workers during customer interactions. By leveraging technology, UPWARD facilitates a working environment that supports mobility and efficiency, empowering professionals regardless of their location.

For more details about UPWARD Corporation and its innovative solutions, please visit UPWARD’s official website.

Conclusion

The partnership between UPWARD and TOSO Corporation exemplifies how a well-integrated digital platform can drive significant changes in sales efficiency and operational dynamics. With enhanced reporting and data efficiency at the core, companies like TOSO are positioning themselves to thrive in a digital-first world. This case study serves as a practical reference for other businesses aspiring to enhance their sales processes and overall operational efficacy.