Celebrating Mother's Day with Traditional Kyoto Nishijin Weaving and E-commerce Collaboration

A Unique Mother's Day Celebration through Silk and Gacha

In a delightful merge of tradition and modern e-commerce, WATABUN Corporation, headquartered in Kyoto, is launching a special initiative just in time for Mother's Day. Known for their silk brand 'first silk', WATABUN teams up with Japan Toreca Center, a notable player in the entertainment e-commerce industry, led by CEO Keisuke Fukumura, to design a gacha experience that is both innovative and heartfelt.

A Heartfelt Collaboration

This partnership aims to transform the act of gift-giving into a more meaningful experience, promoting the idea of thoughtful presents over generic expressions of gratitude. By integrating traditional craftsmanship into a playful gacha format, they hope to elevate the gifting experience. This gacha will be infused with silk's gentleness, providing exciting surprises for mothers and their families, ultimately reinvigorating the sentiment behind Mother's Day gifts.

Introducing the First Silk Brand

The 'first silk' brand represents WATABUN's century-long dedication to silk craftsmanship through Nishijin weaving. Driven by the wish to make silk more accessible and intrinsic to daily life, WATABUN has developed skincare products featuring 'Kibiso', a natural new material. The company has introduced body towels and soaps that highlight silk’s skin-friendly properties, thereby preserving the legacy of traditional Japanese silk while innovating its applications in modern products.

Exciting Gacha Details

In this limited edition Mother's Day gacha offering, participants will be surprised with either of the two specially designed 'first silk' products. This element of surprise mirrors the thrill found in traditional gacha experiences, where the anticipation of receiving an unexpected treasure is part of the fun.

Prize Breakdown:

- 1st Prize (100 winners): The winning set includes 'Kibiso Skin-friendly Rich Body Towel' and 'Skin-friendly Soap Rich Set', made entirely of domestic Kibiso in a cold process method, ensuring products that are kind to the skin.
- 2nd Prize (120 winners): The 'Kibiso Skin-friendly Mini Trial Set' featuring a mini body towel and a silk soap will give users a taste of both products.
- 3rd Prize: Receive a gacha coin for another chance at winning! This gacha allows participation at a minimal cost of 1 coin (1 yen), ensuring everyone enjoys without the risk of loss.

Collaboration and Event Duration

The collaborative campaign will run from Friday, May 9, 2025, to Monday, May 12, 2025. The gacha will be available on the Japan Toreca website, providing a convenient way for consumers to engage in this unique experience.

To find out more about this initiative, visit: Japan Toreca