#USA #New York #Madison Logic #B2B Marketing #ABM Certification

Madison Logic Launches ABM Certification Program

On February 26, 2025, Madison Logic, a prominent player in the digital Account-Based Marketing (ABM) landscape, unveiled their innovative ABM Certification – Essentials program. This new initiative aims to equip B2B marketing teams and agencies with the knowledge necessary to effectively implement data-driven, multi-channel ABM strategies.

As the demand for advanced marketing solutions grows, Madison Logic's certification program serves as a timely response to the complexities that companies face in the modern marketing environment. According to a recent Harris Poll conducted on behalf of Madison Logic, around 70% of marketing leaders are actively searching for innovative ways to drive revenue while navigating an intricate digital advertising landscape.

This certification program is tailored for professionals across various experience levels, focusing on three key areas:

1. Data-Driven ABM: Participants will gain insights into utilizing intent data to categorize target accounts efficiently and create personalized campaigns aimed at boosting engagement.
2. Multi-Channel Execution: The course emphasizes the importance of integrating various channels, including Content Syndication, Display Ads, LinkedIn Ads, and Connected TV (CTV), for enhanced ABM impact. Future course updates will also explore emerging channels like podcasts and webinars, ensuring marketers adapt to the evolving landscape.
3. Performance Measurement: Attendees will learn to identify critical data points that align marketing efforts with sales teams and establish metrics for measuring ROI effectively.

Keith Turco, the CEO of Madison Logic, highlighted the challenges marketers face in engaging prospects in a fiercely competitive space. He stated, "Marketers need to leverage the most recent findings and cutting-edge tools to stay ahead." The certification program aims to provide marketing leaders with the knowledge and skills necessary to develop and execute comprehensive, experimental campaigns that yield better results.

Enrollment is now open for those interested in enhancing their marketing capabilities. Interested individuals can visit Madison Logic’s ABM Certification website for more details and to sign up.

Madison Logic's commitment to empowering marketers through the ML Platform signifies the company’s dedication to optimizing the B2B marketing journey. This platform integrates a unique dataset, enabling marketers to identify accounts likely to convert and streamline the customer journey while enhancing ROI. Madison Logic continues to lead by facilitating effective engagement with influential individuals throughout the buyer's journey. For more information about the platform and the company, visit madisonlogic.com.