DICK'S Sporting Goods Unveils Public Access to Its Influencer Program
DICK'S Sporting Goods, a major player in the sporting goods retail industry, has recently announced an exciting development in its marketing strategy. The company has decided to open up its previously exclusive internal influencer program, known as the DICK'S Varsity Team, to the public for 2025. This move marks a significant transition as DICK'S aims to harness the power of social media by collaborating directly with enthusiastic individuals beyond its own employees.
The DICK'S Varsity Team initiative invites both employees—referred to as 'teammates'—and external applicants who are passionate about sports and adept at social media to apply for this groundbreaking opportunity. Successful applicants will work collaboratively with DICK'S Sporting Goods and leading athletic brands to create and disseminate original content across their social media platforms.
Mark Rooks, the Vice President of Creative, Entertainment, and Sponsorships at DICK'S Sporting Goods, expressed his excitement regarding this expansion. He remarked that the Varsity Team's success exceeded their expectations over the past couple of years, generating an impressive array of content and amplified brand engagement. The growing demand for relatable and authentic content on social networks was a significant factor driving the decision to expand the program, thus bringing in a fresh wave of sports-focused content creators.
Each selected member of the DICK'S Varsity Team will enjoy a variety of benefits, including:
Prominent athletes Tara Davis-Woodhall, Hunter Woodhall, and twins Haley and Hanna Cavinder have been designated as mentors for the 2025 DICK'S Varsity Team. Each brings their unique experience as high-achieving athletes and social media influencers, ready to guide and inspire the next generation of sports influencers. Hunter Woodhall, a Paralympic gold medalist, shared his enthusiasm for his new role, emphasizing the transformative power of sharing sport online. Tara Davis-Woodhall, an Olympic gold medalist, echoed similar sentiments, expressing her eagerness to support athletes while promoting DICK'S commitment to boosting athletic journeys.
Since its inception as an internal program in 2023, the DICK'S Varsity Team has made a notable impact, producing over 1,000 social media posts and accumulating more than 38 million impressions across multiple campaigns involving highly recognized brands such as Away, Carhartt, New Balance, and Brooks.
Applications for the 2025 Varsity Team are now open and will remain so until February 27, 2025, at 11:59 PM EST. Aspiring candidates can find more information, including submission criteria, at www.dicksvarsityteam.com. This newly accessible influencer program highlights DICK'S Sporting Goods' commitment to harnessing social media's potential, fostering a community of engaged athletes, and amplifying their voices in the sports industry, while simultaneously creating a dynamic marketing platform for the brand.
DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, continues to inspire athletes and outdoor enthusiasts through its omnichannel operations, serving customers in over 850 locations across various brands, while promoting the philosophy that sports change lives. With its ongoing commitment to community and youth sports, DICK'S and its Foundation have donated millions to support under-resourced teams through initiatives like the Sports Matter program. For more details on DICK'S corporate initiatives and community engagement, interested parties are encouraged to visit their official website and explore their presence across various social media platforms.
The DICK'S Varsity Team initiative invites both employees—referred to as 'teammates'—and external applicants who are passionate about sports and adept at social media to apply for this groundbreaking opportunity. Successful applicants will work collaboratively with DICK'S Sporting Goods and leading athletic brands to create and disseminate original content across their social media platforms.
Mark Rooks, the Vice President of Creative, Entertainment, and Sponsorships at DICK'S Sporting Goods, expressed his excitement regarding this expansion. He remarked that the Varsity Team's success exceeded their expectations over the past couple of years, generating an impressive array of content and amplified brand engagement. The growing demand for relatable and authentic content on social networks was a significant factor driving the decision to expand the program, thus bringing in a fresh wave of sports-focused content creators.
Each selected member of the DICK'S Varsity Team will enjoy a variety of benefits, including:
- - A paid content creation contract, where influencers will regularly post engaging content across their social channels.
- - Monthly DICK'S gift cards designed for influencers to purchase products to showcase within their content.
- - Opportunities for exposure through DICK'S social media channels, website, marketing videos, photoshoots, in-store displays, and more.
- - Early access to certain product launches, VIP events, and celebrity appearances, which are crucial for maintaining a relevant presence in the influencer space.
- - Valuable insights and learning experiences from established content creators and marketing professionals, including monthly sessions with the DICK'S influencer team and their partner agency, Fohr.
Prominent athletes Tara Davis-Woodhall, Hunter Woodhall, and twins Haley and Hanna Cavinder have been designated as mentors for the 2025 DICK'S Varsity Team. Each brings their unique experience as high-achieving athletes and social media influencers, ready to guide and inspire the next generation of sports influencers. Hunter Woodhall, a Paralympic gold medalist, shared his enthusiasm for his new role, emphasizing the transformative power of sharing sport online. Tara Davis-Woodhall, an Olympic gold medalist, echoed similar sentiments, expressing her eagerness to support athletes while promoting DICK'S commitment to boosting athletic journeys.
Since its inception as an internal program in 2023, the DICK'S Varsity Team has made a notable impact, producing over 1,000 social media posts and accumulating more than 38 million impressions across multiple campaigns involving highly recognized brands such as Away, Carhartt, New Balance, and Brooks.
Applications for the 2025 Varsity Team are now open and will remain so until February 27, 2025, at 11:59 PM EST. Aspiring candidates can find more information, including submission criteria, at www.dicksvarsityteam.com. This newly accessible influencer program highlights DICK'S Sporting Goods' commitment to harnessing social media's potential, fostering a community of engaged athletes, and amplifying their voices in the sports industry, while simultaneously creating a dynamic marketing platform for the brand.
DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, continues to inspire athletes and outdoor enthusiasts through its omnichannel operations, serving customers in over 850 locations across various brands, while promoting the philosophy that sports change lives. With its ongoing commitment to community and youth sports, DICK'S and its Foundation have donated millions to support under-resourced teams through initiatives like the Sports Matter program. For more details on DICK'S corporate initiatives and community engagement, interested parties are encouraged to visit their official website and explore their presence across various social media platforms.
Topics Consumer Products & Retail）
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