#Japan #Saitama #BOTCHAN #Water Stand #Conversion Rates

Introduction

In a world where effective advertising is crucial for businesses, the case of Water Stand and its collaboration with wevnal’s BOTCHAN Engagement has emerged as an inspiring example. Water Stand, known for its water supply solutions, faced significant challenges in converting landing page visitors into customers due to high abandonment rates.

The Problem

Water Stand, headquartered in Saitama, Japan, had been leveraging web advertising as a key strategy for acquiring new customers. However, they encountered a persistent issue: a low conversion rate (CVR) on their landing pages. Despite attracting visitors to their landing pages, a high number of users were leaving without engaging or purchasing.

Kazuya Kataoka, from Water Stand's DX Promotion Department, highlighted the concern, mentioning that they had not been able to effectively convert visitors despite their advertising efforts. This significant opportunity loss was a cause for alarm, driving the company to seek innovative solutions.

Introducing BOTCHAN Engagement

The turning point came when Water Stand was introduced to BOTCHAN Engagement through a trusted advertising agency. Previous attempts with another LINE chat tool had yielded unsatisfactory results, resulting in a cautious approach.

However, what intrigued Water Stand about BOTCHAN was its holistic approach. Unlike conventional tools focused merely on retention, BOTCHAN emphasized customer nurturing through engaging interaction via LINE, thus enhancing customer interest and understanding.

Implementation and Results

Initially hesitant due to past experiences, Water Stand decided to partner with BOTCHAN after receiving tailored and attentive support that alleviated their concerns. The collaboration proved transformative.

The results spoke for themselves:

• - The CVR via LINE saw an astonishing enhancement, reaching up to 10.4 times (1042% improvement) by March 2025.
• - During peak times, over one in three LINE subscribers became paying customers.
• - Specific enhancements, such as improved rich menus, contributed to a CVR increase of about 1.4 times, while optimized STEP delivery achieved up to 7.5 times improvement.

These changes not only uplifted conversion rates but also positively influenced the overall marketing strategies at Water Stand. Kataoka noted that they were now able to tap into customer segments previously overlooked, fostering a sense of confidence in their advertising initiatives.

Encouragement to Others

As a final word, Kataoka offered advice to fellow marketers grappling with similar challenges. He emphasized that the quest for converting visitors to customers is a shared concern across various sectors, especially in the face of rising advertising costs.

He praised not just the BOTCHAN service but also the dedicated support team that continuously refines and enhances the approach, creating a reliable partnership that guides the PDCA cycle effectively.

Kataoka concluded with an invitation for other businesses facing landing page abandonment challenges to consider how BOTCHAN could be a game-changer for them. He assured them that tailored consultations are available to explore potential solutions and drive successful brand strategies.

About the Companies

• - Water Stand

- Location: 4-463 Sakuragi-cho, Omiya-ku, Saitama, Japan
- Business: Rental of water supply units, including direct connection and bottle-type dispensers
- Website: waterstand.co.jp

• - wevnal

- Location: 1-23-23 Ebisu, Shibuya-ku, Tokyo, Japan
- Business: Development and provision of BX platform BOTCHAN and media operations
- Website: wevnal.co.jp