GAC Launches First International Service Brand at Bangkok Motor Show: A New Era Begins

GAC's Expansion into Thailand's Automotive Market

The Bangkok International Motor Show kicked off on March 23, 2026, highlighting the ambitious plans of GAC International as it introduced its first international service brand, GAC CARE. With the theme "Service Upgrade," this launch marks a pivotal moment in GAC's strategy to solidify its presence in the competitive automotive landscape of Thailand.

In recent years, Thailand has been recognized as a key pillar in GAC's global strategy, exhibiting immense growth potential. Under the initiatives dubbed ONE GAC 2.0 and Thailand Action 1.0, GAC has transitioned from merely introducing vehicles to integrating its offerings into a broader mobility ecosystem. In 2025 alone, GAC achieved significant sales, with over 15,301 vehicles sold in Thailand, reflecting a staggering 305% increase from the previous year. This remarkable growth has placed GAC among the leading brands in the New Energy Vehicle (NEV) sector.

The announcement of Thailand Action 2.0 at the motor show underscores GAC's commitment to evolving its localization strategies. This strategic shift not only enhances local service capabilities but also paves the way for GAC's ambitious goal of becoming a market leader. With this initiative, GAC aims to leverage its strengths in product development, distribution channels, energy solutions, and manufacturing processes, thereby building a sustainable competitive edge in the marketplace.

GAC CARE: A Comprehensive Mobility Ecosystem

The unveiling of GAC CARE represents a monumental leap in customer service. According to Wang Haoyong, General Manager of GAC International Thailand Sales Company, GAC CARE is designed with a customer-centric philosophy, focusing on four key pillars: customer orientation, advanced safety, quick responsiveness, and exclusive experiences. This holistic approach is expected to significantly enhance the customer experience throughout the entire vehicle lifecycle, providing a reliable and thoughtful mobility ecosystem tailored to the needs of Thai consumers.

The highlight of GAC's display was the newly introduced variant of the AION V, boasting an impressive driving range of 500 km. This upgrade drew considerable interest from attendees, eager to test drive and learn more about GAC’s advanced offerings. The combination of cutting-edge technology, along with a robust service framework, positions GAC as a formidable player in the Thai market.

Committing to Local Growth

GAC envisions Thailand not just as a market but as a central hub for its operations. The company's approach remains steadfast: "In Thailand, for Thailand." GAC is dedicated to delivering premium products and comprehensive services that contribute to the well-being of local customers. As it pushes forward, GAC seeks to advance the NEV ecosystem while fostering a mutually beneficial relationship with the local community.

As GAC continues to evolve, its commitment to localization and market leadership in Thailand will undoubtedly play a crucial role in its long-term success. With GAC CARE and the launch of innovative vehicles, the company is poised to reshape the automotive landscape in Thailand, making significant strides towards a sustainable and customer-focused future.