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Nordic Sleep Introduces Probiotic Laundry Liquid

Danish bedding brand Nordic Sleep is excited to announce its latest product, the Nordic Sleep Laundry Liquid. For many years, the brand has been dedicated to creating a comfortable sleeping environment, and this new liquid detergent is designed from that very perspective. It serves as an essential care item to keep bedding not only cleaner but also longer-lasting and safe to use.

This product harnesses the natural power of probiotics, focusing on beneficial bacteria to tackle odors and stains effectively without relying on strong cleaning agents. The concentrated formula gently cleanses while breaking down dirt and neutralizing the causes of odor. Consequently, it ensures your bedding remains clean, soft, and maintains its original color and texture.

Furthermore, the laundry liquid is made primarily from natural plant-derived ingredients and is carefully formulated with allergies in mind. Its gentle nature means it is safe for use on items such as baby clothes, bedding for the elderly, and for those with allergies—offering peace of mind for sensitive users.

The subtly sweet fragrance of Fig Milk enhances the laundry experience, providing a clean aroma that does not overpower and ensures the tranquility of the sleeping environment remains undisturbed. Each wash helps maintain the color and integrity of fabrics, transforming daily laundry routines into a pleasant ritual.

This versatile laundry liquid is suitable for a wide range of fabric items, including clothes, towels, sheets, and pillowcases, extending even to pillows and comforters. Through everyday laundry activities, it proposes a new way to elevate the quality of your sleeping environment.

Sustainability was a key goal in the development of this product, which is mindful of both fabric care and environmental impacts. The bottle showcases a minimalist and refined design that evokes the Nordic essence, making it a chic addition to any laundry room.

Product Details

• - Fragrance: Softly scented with Fig Milk
• - Volume: 500mL priced at 3,740 yen (tax included)
• - Product Type: Concentrated liquid synthetic detergent
• - Usability: Approximately 25 washes (20mL per wash recommended)
• - Recommended Fabrics: Suitable for cotton, linen, and synthetic fibers
• - Formulation: Weakly alkaline ingredients include 15-30% plant-based anionic surfactants, less than 5% soap, glycerin, citric acid, preservatives (2-phenoxyethanol), and probiotics (beneficial bacteria).

Launch Date

• - The Nordic Sleep Laundry Liquid will hit the market on February 2, 2026.