Hokkaido Wasabi Pasta
2026-06-22 02:16:20

New Summer Cold Pasta with Hokkaido Wasabi Launches at Seven-Eleven

New Cold Pasta Dish Featuring Hokkaido Wasabi



Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is excited to announce the launch of its latest cold pasta dish: "Cold Pasta with Wasabi and Tarako Sauce." This delectable item will be available in Hokkaido stores starting June 24. With a focus on local sourcing, this dish incorporates Hokkaido-grown wasabi, known for its distinct flavors that are a staple in the region’s culinary tradition.

The dish harmoniously combines the sharpness of wasabi with tarako (cod roe) to create a refreshing cold pasta, ideal for the warming summer months. The sauce is crafted with dashi made from kelp and bonito flakes, skillfully blended with wasabi and tarako for a taste that offers both savory depth and a cool finish. Each portion is generously topped with not only tarako but also squid, shiso leaves, chopped green onions, and nori, making it a light yet satisfying dish to enjoy in rising temperatures.

The Star Ingredients: Hokkaido Wasabi


Hokkaido wasabi takes the center stage in this dish, delivering its signature sharpness and aromatic qualities with every bite. This refreshing flavor contrasts beautifully with the texture of squid and the fresh notes of shiso and green onions, while the nori brings a pleasant oceanic aroma. The visual appeal, combined with a delightful range of textures, ensures that this cold pasta is the perfect choice for a summer meal.

Culinary Expertise from Seven-Eleven


A representative from Seven-Eleven remarked, "As temperatures rise, we often crave refreshing menu options. This cold pasta is designed to showcase the familiar and beloved taste of Hokkaido wasabi, expertly blended with the depth of the dashi and the umami of the tarako." The result is a dish that encapsulates local flavors and presents a unique culinary experience available only for a limited time.

In addition to the wasabi pasta, Seven-Eleven Japan will also be offering another refreshing option: "Cold Fresh Pasta with Shrimp and Rich Tomato Sauce," priced at 598 yen (tax included). This dish, also launching on June 24, features a fresh pasta that has an appealing bite and texture, ensuring excellent sauce adherence. The tomato sauce, enriched with the sweetness of perfectly ripe tomatoes and the rich umami of sweet shrimp, makes it a delightful choice for customers seeking a quick yet satisfying meal.

Availability and Pricing


Both dishes will be gradually rolled out across Hokkaido with varying prices depending on the store. Note that certain locations may not carry all products, and pricing may differ by location. For detailed information on product availability, you can visit the official Seven-Eleven website.

As the demand for cold pasta rises during the hot season, these new offerings from Seven-Eleven promise to satisfy those looking for quick, refreshing meal options. Don't miss out on experiencing the distinctive flavors of Hokkaido with the refreshing cold pasta dishes this summer!

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Please note that prices included are based on the reduced tax rate and may vary by location. Availability is subject to stock and store-specific considerations.


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Topics Consumer Products & Retail)

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