classclass2021 Launches the 'Youth Support Project' to Provide Free Dancewear to High School Teams
The T-shirt specialty brand classclass2021, operated by Lemon Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Keita Ishihara), has officially initiated a program called the 'Youth Support Project,' aimed at providing custom practice attire free of charge to high school dance clubs across Japan.
This project began its activities in the spring of 2026 and has already fulfilled orders for schools nationwide. The provided practice attire is crafted to the same quality standards as the T-shirts developed for over 4,000 schools annually, ensuring high-quality craftsmanship.
In this article, we delve into the background of this initiative, the commitment to creating quality practice attire, and feedback from the clubs that have received them.
Why is a T-Shirt Company Supplying Dancewear?
classclass2021 has built its brand on the motto, 'Let’s make the best memories with the best shirt,' with a mission to deliver class T-shirts to high school students. The essence of our business is to support students during significant events like sports festivals and cultural festivals.
However, we've realized that the need for 'special outfits' extends beyond just classes participating in these events. Over 2,000 high schools in Japan have dance clubs, a number that continues to grow. Events like the National High School Dance Championships have begun to garner attention, and dance activities are increasingly being recognized as a cultural phenomenon.
But many dance clubs face challenges with their practice attire. For them, practice wear is something they don every day. They sweat together in gyms or studios five to six days a week, and this attire represents their team's identity and unity.
When they stand together before a mirror in matching gear, it reinforces their team spirit, directly impacting the quality of their practice and motivation. Unfortunately, most high school dance clubs operate on tight budgets, often leading members to take side jobs or ask parents for further support just to afford adequate practice wear. This often results in them wearing plain matching T-shirts or hand-me-downs from seniors, leaving them with limited options.
The repeated plea we've heard from students resonates, 'We want our original practice wear that has our team name on it, but we just don’t have the budget.' With our experience delivering custom T-shirts to over 4,000 schools, we believe we can significantly contribute to resolving this problem. This realization was the springboard for our project.
CEO Ishihara's Vision for the 'Youth Support Project'
CEO Keita Ishihara recalls his own high school experiences as the person in charge of class T-shirts, where he faced disappointment when the delivered products did not meet expectations. This underlying sentiment fuels our mission to ensure students' memories are never betrayed by low-quality attire.
As we worked with more than 4,000 schools, Ishihara eventually began to ponder, 'Could our skills and experience extend beyond just class T-shirts to benefit more students in their daily lives?' When he learned about the plight of dance clubs regarding practice wear, this query transformed into determination.
'During events, class T-shirts represent a 'special occasion' outfit. In contrast, dance practice wear is 'an everyday outfit.' It must exemplify quality and evoke the sense of camaraderie every time it’s worn,' Ishihara asserts. Hence, our aim to offer the skills we've honed from creating 4,000 class T-shirts to the world of daily dance practice.
The 'Youth Support Project' was born from this desire—a genuine initiative to solve the challenges students face, rather than a simple sponsorship or marketing ploy.
Quality Commitment – Using the Same Production Line as Class T-Shirts
While 'free provision' may raise concerns about quality, the practice wear provided through the 'Youth Support Project' is constructed using the same production line that is routinely employed for class T-shirts.
Upholding Quality Standards
classclass2021's T-shirts have achieved an industry-leading rating of 4.8 stars on Google Maps, backed by over 400 reviews praising the quality and precision of designs. This is a direct result of our unwavering commitment to maintaining high production standards.
We carry this commitment forward into the dancewear. We firmly believe that lowering quality, even for free offerings, contradicts our core values. In fact, practice wear is subjected to even more rigorous use than class T-shirts, needing durability regarding print quality, moisture-wicking fabrics, and comfort—attributes that withstand daily wear and laundry.
The Production Process
The creation of practice wear through the 'Youth Support Project' follows these detailed steps:
1.
Consultation: Direct conversations with club advisors or team leaders to understand names, colors, and the sentiments they’d like to convey through their attire.
2.
Design Proposal: Based on obtained insights, specialized staff will create custom designs that may include team logos, slogans, and members’ jersey numbers.
3.
Production & Quality Inspection: Manufacturing occurs in certified factories, with each piece going through an inspection process to check for any misprints or color inconsistencies.
4.
Nationwide Distribution: Utilizing our established logistics, we ensure the practice wear is dispatched in a timely manner to meet the team's practice schedules.
Our class T-shirt production line guarantees practice wear that delivers both high-quality design fidelity and durability for everyday use.
Voices from the Field – Stories from Schools Receiving the Attire
The 'Youth Support Project' has successfully fulfilled requests from multiple high school dance clubs. Here are reactions from some of the schools that have received the practice attire.
Example from Hyogo Prefecture - A School's Dance Team:
This mid-size team comprised of about 20 members has historically worn mismatched retail T-shirts. They expressed a desire for stronger visual unity as a team. Upon receiving their new attire adorned with the team name and logo, excitement erupted among the members.
'After receiving our new practice wear, the atmosphere of our rehearsals noticeably changed. Just wearing the same attire made us feel more unified as a team,' noted the club advisor.
Example from Tokyo - B School's Dance Team:
A newer dance team with limited funding previously had members wear their own shirts. During their first rehearsal in matching custom attire, the noticeable change in their spirits was profound.
'Honestly, I didn't expect free attire of this quality. Because we wear these outfits for practice daily, having solid fabric and designs thrilled the team,' shared the club leader.
Social Media Highlights
Students across schools have shared photos and videos of their practice in their new attire on social media. The vibrance of their dance along with genuine emotional responses showcases the impact of the project, serving as motivation and confirmation that our deliveries are integrating into their daily lives and activities.
Future Developments of the 'Youth Support Project'
Having already completed distributions to multiple schools, classclass2021 aims to expand the reach of the 'Youth Support Project.' With a successful track record of delivering class T-shirts to all 47 prefectures, we seek to extend this benefit to any dance club that requires original practice wear.
Our vision includes not just dance teams but also all students needing a 'special outfit' for various activities and events. We are committed to establishing a system to benefit all students in need.
Application and Inquiry Details
Applications for the 'Youth Support Project' can be made via classclass2021's official LINE account or available on the official site. We welcome inquiries from teachers, student leaders, and parents alike, encouraging schools to reach out if they wish to have custom practice wear for their dance clubs.
Official Site:
classclass2021
Official LINE: @classclass2021
About Us - classclass2021
classclass2021 believes in 'Creating the best memories with the best shirts,' focusing on manufacturing and selling class tees for high school students nationwide.
Reasons for Our Endurance:
- - Over 4,000 annual production records across all 47 prefectures to provide T-shirts everywhere from Hokkaido to Okinawa.
- - An impressive Google rating of 4.8 stars, based on authentic customer feedback.
- - Payment is managed after receipt, ensuring zero risks for clients.
- - Round-the-clock dedicated support via a personal contact on LINE for flexible communication.
- - A strict policy of 100% on-time delivery ensures our clients never have to worry about missed deadlines.
The practice wear provided under the 'Youth Support Project' embodies the same quality assurance and service systems.
Whether it's team uniforms or practice wear, our core mission remains constant: 'To enrich life's extraordinary moments for students.'
We invite teachers and students considering class T-shirts for their sports and cultural events to reach out to us with any inquiries.