#Japan #Tokyo #Ryohei Suzuki #Natsuki Deguchi #Kirin Seicha

Kirin Seicha Achieves New Sales Milestone

In an exciting development, Kirin Beverage Corporation has announced that their long-standing green tea brand, Kirin Seicha, has reached over 30 million cases in sales. This milestone marks the first increase in sales figures in 18 years, reflecting the brand's growing appeal in the market. To celebrate this achievement, the company held a special event titled "Kirin Seicha Hit Celebration Press Conference," which was attended by prominent figures including actors Ryohei Suzuki and Natsuki Deguchi.

The event kicked off with a presentation from Yu Moribe, the Seicha brand manager at Kirin Beverage. He shared insights on the sales performance since the brand's recent redesign in April 2024, highlighting the positive feedback received from customers. Moribe attributed the success to Kirin Seicha's modern and refined design combined with its high-quality tea leaves, which have captivated younger consumers, especially those in their twenties and thirties.

In addition to celebrating the sales numbers, Moribe introduced the brand's new initiative for 2025, called "Seicha LIFE&TEA Action," aimed at enhancing the daily lives of consumers. This initiative promises to incorporate collaboration with fashion brands and artists to create a delightful experience that elevates everyday moments.

Introduction of New Ad Campaign

During the press conference, Ryohei Suzuki and Natsuki Deguchi took the stage to discuss their roles in the new commercial titled "Living with Comfort." After the premiere of the commercial, Suzuki noted the positive atmosphere during filming and promoted a playful posture he coined as "Suzuki-hold." In contrast, Deguchi showcased her cute "Deguchi-hold" pose, adding a fun touch to the event.

Furthermore, they presented the results of a street survey conducted by Deguchi, where 100 people shared why they chose Kirin Seicha. The top three reasons included its sweetness, perceived quality, and stylish design. Responding to the survey, Suzuki remarked on the importance of design in the selection of tea, emphasizing that it often influences consumer choices more than one might expect.

Experience with AI-Generated Art

Another exciting aspect of the launch was the introduction of AI-generated artwork through the "Seicha LIFE&TEA Action" initiative. Audience members experienced how daily life moments could transform into unique art pieces via AI analysis of their social media and photographs. Suzuki, impressed by the concept, expressed appreciation for the storytelling aspect of the generated artwork. Both he and Deguchi were amazed at how their photographs morphed into artistic creations through the process.

Wrapping up, Suzuki shared his relief and excitement over reaching the 30 million cases milestone, attributing the brand's success to the love and support from consumers.

Focus on Sustainable Practices

Beyond aesthetic and experiential innovations, Kirin Seicha is also committed to sustainability. Their packaging includes a new modern design reflecting the fresh tea leaves, and they are incorporating 100% recycled PET in certain bottle types. This initiative aligns the brand with ecological goals while enhancing the tea-drinking experience.

Conclusion

With the successful launch of the new packaging and product formulations, the Kirin Seicha brand aims to continue its growth while contributing positively to society. As they move forward, the integration of lifestyle-focused collaborations will undoubtedly further endear the brand to consumers looking for a delightful and refreshing tea experience. Kirin Seicha is not only elevating the taste of green tea but also striving to become an integral part of the everyday lives of its customers.