#Philippines #Makati #Luxury Real Estate #Sotheby's International Realty

Sotheby's International Realty Expands into the Philippines

Sotheby's International Realty has made strides in the Asian market by launching its latest office in the Philippines, marking its 18th branch in the region. This move aims to capitalize on the growing demand for luxury properties in the country, particularly in its thriving financial hub of Makati.

Catherine Ocariz-Florencio, a seasoned veteran with over 15 years in real estate, will head the newly established Philippines Sotheby's International Realty. Her experience includes significant leadership roles, such as president of the Philippine Association of Real Estate Boards (PAREB) - City of Taguig Real Estate Board (CTREB) in 2019, where she was instrumental in driving international investments in the local real estate market.

Philip White, president and CEO of Sotheby's International Realty, expressed enthusiasm about the growth potential in the Philippines’ luxury residential sector. He noted that the ongoing demand from affluent buyers and investors has spurred a steady market growth, making Makati the ideal location to offer premium residences equipped with top-notch amenities and security.

Catherine shared her vision for the Philippines Sotheby's International Realty as a benchmark in the luxury real estate market, emphasizing a client-focused approach designed to provide world-class service. She envisions the firm as a one-stop destination for real estate needs, catering to both agents and clients. The partnership with Sotheby’s allows them to leverage unmatched expertise in marketing and selling luxury properties.

The Philippine real estate landscape is rich with diverse offerings ranging from breathtaking beachfront villas on Palawan and Boracay to elegant penthouses overlooking the bustling skyline of Manila. As Ocariz-Florencio articulated, these properties are not just buildings; they represent potential homes set in some of the most stunning settings imaginable, waiting to be discovered by discerning buyers.

The Sotheby's International Realty network boasts over 26,100 independent sales associates in more than 1,100 offices spread across 84 countries. Their listings, including those from the Philippines, are featured on the global Sotheby’s website, increasing exposure to potential buyers worldwide. This global reach not only enhances marketing efforts but also aligns local brokers and clients with the prestigious Sotheby’s auction house, fostering additional business opportunities.

Sotheby's International Realty first established itself in 1976 as a premium real estate service connected to Sotheby’s auction house, and it has expanded significantly since then. This expansion is an indication of the company's commitment to maintaining its presence in key luxury markets around the globe. In collaboration with Anywhere Real Estate Inc., Sotheby’s has developed a unique franchise model that supports its independent affiliates with various resources ranging from operational assistance to marketing strategies.

As the real estate market in the Philippines continues to grow, the establishment of Philippines Sotheby’s International Realty signifies a promising future for investors and homeowners alike. The brand aims to revolutionize how luxury real estate is perceived and transacted in the region, ensuring that each client receives personalized service tailored to their specific needs.

In conclusion, Sotheby’s entry into the Philippine market not only highlights the potential of the region but also reflects a global trend of luxury real estate expansion driven by increasing affluence. As the company supports Catherine and her team, the impact on the local market is poised to be significant, heralding new opportunities for buyers, investors, and agents entering the luxury real estate space.