#USA #Bakersfield #Bolthouse Fresh #Carrot Fries #Snack Revolution

Bolthouse Fresh Foods™ Unveils Carrot Fries

Bolthouse Fresh Foods™ is stepping up the innovation in the carrot segment with its latest product: Bolthouse Fresh® Carrot Fries. Launched on March 13, 2026, these carrot fries aim to provide a value-added option that not only brings excitement to the produce aisle but also offers a refreshing take on a beloved comfort food. Carrot Fries are designed specifically for busy consumers seeking convenience, versatility, and flavor in their meals.

A New Twist on a Classic

These aptly named Carrot Fries come in three exciting flavor profiles: Classic Sea Salt, Rockin' Ranch, and Spicy Chipotle. Cut from real carrots and expertly seasoned, they provide a crispy texture that highlights the natural sweetness and health benefits of carrots. Available in a fry-style format, these fries are not only quick to prepare—taking just minutes in an air fryer or oven—but they also fit seamlessly into a range of dining occasions, whether it be for weeknight dinners, appetizers, or casual gatherings with friends.

Consumer trends indicate a growing preference for convenient, ready-to-cook vegetables, making Bolthouse Fresh® Carrot Fries a timely addition to the marketplace. Melissa Oliver, the Senior Vice President of Sales and Marketing at Bolthouse Fresh Foods, emphasizes, "Carrots are one of the most versatile vegetables in the produce department, and Carrot Fries offer a new way for shoppers to enjoy them." By blending the familiar comfort of fries with the brightness of fresh carrots, Bolthouse aims to redefine how consumers think about incorporating vegetables into their meals.

Retail Opportunities and Merchandising Flexibility

Bolthouse Fresh® Carrot Fries also offer unique merchandising opportunities for retailers. They can be strategically placed within the traditional carrot section or in the value-added vegetable area to maximize visibility. Highlighting the product’s convenience—particularly for customers seeking quick meal solutions—can enhance sales and increase product trial.

Retailers are encouraged to cross-merchandise these fries with proteins or dips, sparking inspirational meal ideas among shoppers. This cross-promotion can be an effective strategy to attract shoppers looking for easy meal solutions and increase overall sales in the category.

As Bolthouse Fresh Foods rolls out Carrot Fries nationwide this month, it reaffirms its commitment to innovation in the produce aisle. With a deep-rooted history dating back to 1915 and a reputation as one of North America's largest growers and distributors of fresh carrots, Bolthouse Fresh Foods remains dedicated to evolving the way the public engages with fresh produce.

About Bolthouse Fresh Foods™

Located in the heart of California's Central Valley, Bolthouse Fresh Foods™ has become synonymous with quality produce. With a dedicated workforce of around 1,600 employees, the company is not only involved in growing and harvesting vegetables but also in processing and distributing them year-round. Their commitment to innovation was recognized in 2025 when Fast Company named them one of North America's Most Innovative Companies.

From healthy snacking options to meal prep essentials, Bolthouse Fresh Foods continues to meet the needs of consumers and retailers alike. With the introduction of Carrot Fries, Bolthouse Fresh Foods is determined to enhance the versatility of carrots in culinary experiences, ensuring this essential vegetable remains a staple on every table.