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SAKE HUNDRED: A Transformative Journey in Premium Sake

As SAKE HUNDRED approaches its seventh anniversary on July 10, 2025, the brand reflects on its significant impact in the premium sake sector. Founded by Ryushi Ikoma under Clear Inc. in Shibuya, Tokyo, this esteemed sake brand has sought to change the trajectory of an industry grappling with declining consumption.

Despite the challenges that have nearly halved sake consumption since 1973, with an alarming number of breweries closing annually, SAKE HUNDRED emerged with a vision of shifting the focus from quantity to quality. The brand aims to support the sustainable development of the entire Japanese sake industry, encompassing breweries, rice farmers, and black mold producers. This commitment reflects in their average product price exceeding 50,000 yen, a remarkable achievement considering the prior skepticism about the viability of premium sake.

Notably, the launch of SAKE HUNDRED's flagship product, 'Byakko,' has been a game-changer. A study by SAKE Street revealed that after Byakko's release, the introduction of new sake products priced over 10,000 yen surged by over eight times, with the average price of sake rising by 20%. This establishes SAKE HUNDRED not just as a participant but as a pioneer in shaping the premium sake market.

Looking forward, SAKE HUNDRED's intentions extend beyond profitability. The brand aspires to further contribute to the rich 2000-year history and culture of sake while ensuring economic sustainability within the industry.

Contributions Beyond Taste

SAKE HUNDRED is committed to enriching the lives of its customers, framing their purpose as 'Filling hearts and coloring lives.' The brand's initiatives include partnerships with significant cultural events, such as sponsoring the 'JAPAN NIGHT' at the Cannes Film Festival and collaborating with global pop artist Romero Britto. These efforts aim to bridge the emotional and cultural connections between sake and various art forms, creating fresh and joyous experiences for people worldwide.

The premium sake is often chosen for special occasions like weddings and birthdays, symbolizing heartfelt wishes for loved ones' bright futures. This approach goes beyond mere alcoholic beverages, embracing the idea of sake as a means to foster deep and meaningful relationships.

As the anniversary approaches, SAKE HUNDRED celebrates by releasing 'SAKE HUNDRED's History' on its website, detailing its journey since inception in 2018. The brand continues to honor its past while striving to make impactful contributions to the future of sake.

A Future Committed to Every Customer

In acknowledging this anniversary, Ryushi Ikoma expresses heartfelt gratitude to all customers who have been part of SAKE HUNDRED's journey. The brand promises to remain a constant presence in the lives of its patrons, driving towards a mission where everyone can lead a happy life through quality sake experiences.

With a commitment to providing excellent service, superior quality, and sophisticated design, SAKE HUNDRED aspires to deliver unforgettable sake experiences that continue to shine brightly in people's lives. To celebrate, exclusive offers will be rolled out for premium members later this month, emphasizing gratitude for their continued support.

For more information and to register as a member, visit SAKE HUNDRED Member Registration.

As SAKE HUNDRED embarks on its next chapter, the brand remains steadfast in its objective to enrich hearts and elevate lives through the exquisite world of premium sake. Join the journey as it continues to innovate and inspire!