BEYOND Gym Expansion
2025-05-30 14:21:20

BEYOND Life Style Gym Expands to 160 Locations Nationwide by 2025

BEYOND Life Style Gym: Expanding Horizons



A Rapidly Growing Franchise


Founded by Daiki Takagi, WORLD FIT operates BEYOND Life Style Gym, a personal training gym that’s making waves across Japan. Positioned to open 160 locations by June 2025, there's a compelling story behind this rapid growth. We dive deep into the insights shared by franchise owner Daisuke Endo, who operates 21 of these gyms in Kanagawa and neighboring regions.

The Path to Ownership


Endo’s journey into the world of fitness began when he was still a company employee in sales. His experience at the Triple Five program (now BEYOND Shinjuku) ignited his passion for bodybuilding, leading him to an invitation to become a franchisee. Nearing 40, he felt the need for a new direction, and in October 2019, he opened the first BEYOND Kawasaki location.

Despite the initial success, the pandemic posed significant challenges that strained sales. Witnessing his dedicated employees persevere during tough times motivated Endo to commit fully to his role as an owner, ultimately leaving his corporate position in June 2020.

Choosing BEYOND


Endo had a personal connection to BEYOND, which shaped his decision to join the brand. He expressed a strong desire to give back to founder Takagi and the brand that significantly improved his lifestyle and well-being. He wanted to ensure that others experienced the transformative power of fitness. Hence, he focused on hiring empathetic staff who could genuinely connect with clients’ journeys.

Maintaining Consistent Quality


With a strong focus on workforce development, Endo emphasized the importance of uniformity across all franchise locations. BEYOND works meticulously to standardize the environment and the quality of services provided. This includes having a dedicated training center that offers extensive education on training techniques, nutrition, and more, ensuring that all trainers reach high levels of expertise.

Collaboration Among Franchise Owners


Endo pointed out that the BEYOND franchise fosters a culture of collaboration rather than competition. Franchise owners regularly meet to exchange ideas and support each other's growth. This spirit of camaraderie contributes to a supportive environment where innovation thrives.

The BEYOND Community


The BEYOND community is characterized by mutual encouragement and acknowledgment of one another's achievements. Endo finds joy in engaging with fellow franchise owners, sharing experiences, and supporting newcomers. He believes that this communal ethos strengthens the overall brand and ensures that customers receive the highest quality of service.

The Road Ahead


As BEYOND Life Style Gym prepares to inaugurate four new locations in Hokkaido, Tokyo, Chiba, and Ehime on June 1, 2025, Endo reflects on the importance of delivering health-focused lifestyles to people across Japan. With 163 locations anticipated, there is great optimism regarding the brand's future, as they aim to continue helping individuals unlock their potential.

Conclusion


Endo's journey is a testament to the power of commitment, community, and passion within the fitness industry. As BEYOND Life Style Gym forges ahead, it continues to transform lives, establishing itself as a key player in Japan's health and fitness landscape. Watch for their continued growth as they inspire a healthier generation with their unique approach to fitness and well-being.


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Topics Consumer Products & Retail)

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