Samyang Foods Sets Coachella Ablaze with Flavorful Buldak Experience

Samyang Foods Lights Up Coachella with Spicy Buldak

In a remarkable debut at the 2025 Coachella Valley Music and Arts Festival, Samyang Foods, a renowned name in the culinary world, showcased its signature Buldak Spicy Ramen. This event marked the brand's significant entry into the festival scene, as they became the first Korean company to partner with Coachella as an official brand partner.

Teaming up with Grammy-nominated artist GloRilla, Samyang Foods launched a dynamic festival activation that delighted fans and attendees alike. Situated opposite Coachella's popular Indio Central Market, the Buldak pop-up attracted thousands of participants eager to experience the excitement of the festival paired with authentic Korean flavors. The activation ran from April 11-13, coinciding with the festival's opening weekend, featuring tastings of Buldak Hot Sauce and a multitude of interactive activities that kept visitors coming back for more.

The Buldak experience quickly gained popularity, establishing itself as one of the festival's most talked-about attractions. Designed with the aim of maximizing social media engagement, the pop-up location encouraged attendees to capture their flavorful experiences, making it one of the highlights of their festival journey.

Upon arriving, visitors were welcomed by **