#Paris #France #Céline Vercollier #B&B HOTELS #Fabrice Collet

B&B HOTELS Announces New Governance Structure

B&B HOTELS, a prominent player in the European budget hospitality sector, is making notable changes in its governance as it celebrates 35 years of innovative service. The company has officially appointed Céline Vercollier as the new Group Chief Executive Officer, a decision that separates the roles of President and General Manager previously amalgamated under Fabrice Collet.

This strategic management overhaul is aimed at fortifying the organization’s capacity to pursue ambitious growth and international expansion objectives. Under this new structure, Fabrice Collet transitions to Executive Chairman, where his focus will be on strategic projects and diversification initiatives for the brand.

A Journey of Growth and Responsibility

Since its inception in 1990, B&B HOTELS has steadily expanded, now boasting a network of 883 hotels across 17 countries. With a commitment to offering value for money, the brand has carved out a niche in the budget hospitality market. Vercollier’s appointment is seen as a natural progression given her successful tenure as the Group's Chief Financial Officer since 2017, where she contributed greatly to the company's development strategy.

“Céline has a profound understanding of our company's mission and values,” said Fabrice Collet. “Her leadership is crucial as we aim to redefine the value-for-money hospitality experience for travelers.”

Strategic Vision for the Future

In her new role, Vercollier emphasizes not only maintaining B&B HOTELS' leading market position but also responding to evolving consumer preferences, including an increasing demand for longer stays. “I am honored to step into this role,” Vercollier said in a recent statement. “We will continue embracing the entrepreneurial spirit of B&B HOTELS, ensuring that guests enjoy exceptional experiences while fostering innovation across our services.”

The new governance model also adds Damien Martin as the Group's new Chief Financial Officer, bringing in 25 years of financial expertise from his previous position at the Babilou Group. His experience in high-growth environments is expected to further bolster the company’s financial strategies going forward.

Commitment to Corporate Social Responsibility

B&B HOTELS is evolving not just in its business operations but also in its social responsibilities. The company has reinforced its commitment to Corporate Social Responsibility, becoming certified in sustainability by the independent body SOCOTEC. Emphasizing values like empathy, integrity, and improvement, B&B HOTELS is working tirelessly to ensure a positive social and environmental impact through its operations.

In a time when the hospitality industry is facing profound changes, B&B HOTELS’ leadership transition heralds a new chapter, promising continued innovation and a heightened focus on guest experience. “With our collective efforts, we’re prepared to reach new heights,” concluded Vercollier, reflecting on the exciting path ahead for B&B HOTELS.

For more information about B&B HOTELS, visit bbhotels.com.