#Japan #Tokyo #Coffee Machine #Tetsu Kasuya #FAMIMA CAFÉ

FAMIMA CAFÉ Launches New Coffee Machine to Elevate Coffee Experience

In an ambitious move towards enhancing coffee quality, FamilyMart Co., Ltd. is set to roll out a new coffee machine for their FAMIMA CAFÉ chain as part of their ongoing initiative to offer "more delicious" options to customers. The new machines will start being implemented from June 2025 at the FamilyMart store located at the Osaka-Kansai Expo and will continue to spread across all stores nationwide by May 2026.

A Major Update After Seven Years

Since introducing coffee to their menu in 2013, FamilyMart has dedicated itself to the art of coffee by selecting the finest beans, utilizing careful roasting techniques, and following precise extraction recipes. The introduction of the brand-new coffee machine marks the first significant change in seven years, reflecting shifts in coffee market standards and consumer preferences towards gourmet coffee.

The evolution in the coffee landscape necessitated an upgrade, particularly given the broader access to high-quality coffee beans and diverse consumer tastes. The new machine will allow customers to choose from various flavor profiles, catering to personal preferences, adding an exciting layer to the FAMIMA CAFÉ experience.

Collaboration with World Champion Barista

FamilyMart has partnered with the world's top barista, Tetsu Kasuya, since 2020 to enhance its coffee offerings. This collaboration has played a significant part in the development of the new coffee machine, focusing on the goal of achieving the industry’s highest quality coffee. Kasuya’s insight into customer experience and flavor optimization has been vital in shaping the machine's capabilities.

Key Features of the New Coffee Machine

• - Industry First Grinder: The innovative motor-driven grinder featured in the new machine allows for nine different grind settings, enabling coffee enthusiasts to customize their brewing according to their preferred taste profile. This is a game-changer in convenience store coffee, pushing the boundaries of quality.

• - Barista-Style Drip Method: To replicate the art of hand-dripped coffee, the new machine employs an updated extraction method that evenly distributes hot water, thus achieving a consistent flavor profile akin to what baristas provide in dedicated coffee shops.

• - Touchscreen Menus: Transitioning from a button-based interface to a touchscreen will allow for dynamic updates to the coffee selection. The menu, previously limited to 16 types, will see a significant expansion, directly addressing recent operational challenges related to labor shortages. By reducing reliance on paper for promotional materials, this initiative also emphasizes the brand’s commitment to sustainability.

• - Future-Friendly Enhancements: Further updates are on the way, designed to be environmentally friendly and customer-centric, promising more enhancements that align with modern consumer needs.

Insights from Tetsu Kasuya

Kasuya expressed excitement over the new machine, highlighting its ability to replicate barista techniques, which will dramatically improve coffee quality. As the coffee landscape evolves, he is eager to see how the enhanced offerings from FamilyMart will excite coffee lovers in Japan and beyond.

Award-Winning Quality

In addition to the machine update, FAMIMA CAFÉ’s Ice Mocha Blend has also earned the prestigious Monde Selection Gold Quality Award in 2025, making it the first convenience store coffee to achieve such recognition. This award highlights the blend’s exceptional taste, aroma, and overall drinking experience, which will remain unchanged with the introduction of the new coffee machine.

For those seeking even better coffee options, the FAMIMA CAFÉ offers attractive package deals through their application, including savings on multi-drink vouchers.

Future Endeavors

FamilyMart continues to strive for a place in the community, aiming to connect with customers as if they were family. As they forge ahead with these advancements, they adhere to their motto — "With you, around the convenience store, FamilyMart." Expect delicious coffee experiences ahead, enhanced by the groundbreaking new machines and supporting sustainability efforts.

For more detailed updates, visit the FAMIMA CAFÉ official site.