Carrera Eyewear and Ducati Extend Their Successful Partnership Until 2029

Carrera Eyewear and Ducati: A Fusion of Innovation and Style

In an exciting development for fans of high-performance eyewear, Carrera Eyewear, a prominent brand under the Safilo Group, has officially renewed its partnership with Ducati. This collaboration is set to continue until 2029, following two fruitful years that have brought forth a range of eyeglasses celebrated for their outstanding design and engineering.

Both brands showcase a strong alignment in values, marked by a bold attitude and innovative style. The Carrera|Ducati line features a comprehensive selection of sunglasses and optical frames that cater to trendsetters and enthusiasts alike. These products not only flaunt aesthetic appeal but also boast the technological prowess and high-quality standards that both brands are renowned for.

Alberto Macciani, Safilo Group's Marketing and Communication Director, emphasized that the partnership transcends mere sponsorship. He stated, “Over the past years, we have built a truly tight-knit team, confirming ambitious successes in the eyewear market, just like those achieved on the race track.”

On the other side, Alessandro Cicognani, Ducati's Director of Licensing and Corporate Sponsorship, expressed enthusiasm about the collaboration. He mentioned, “The alliance between Ducati and Carrera seamlessly aligns with our strategy of offering not only high-level products but ones that embody our brand's core values focused on design and performance. Together with the excellence and quality of Carrera, we have created original eyewear collections that immediately appeal to the audience.”

The Emphasis on Performance and Design

The Carrera|Ducati collection draws inspiration from the iconic Ducati Panigale V4, one of the most exquisite motorcycles inspired by performance and aesthetics. Each piece incorporates distinct sports elements, often featuring wrap-around profiles and straight arms adorned with the brands’ contrasting logos.

Materials like lightweight carbon fiber and titanium, as well as the flexibility of Ultem and rubber, ensure durability while maintaining comfort. Aerodynamic lines and designs set these products apart, appealing particularly to motorcycle enthusiasts seeking unique styling with a sporty flair.

The renewed partnership also sees Carrera stepping up as the Official Partner of Ducati Corse for the racing seasons of 2025, 2026, and 2027. Ducati's impressive track record, with riders Francesco Bagnaia and Marc Marquez, is complemented by the marketing efforts surrounding the Carrera|Ducati collections.

Highlights of the 2025 Collection

The upcoming 2025 collection will feature prominent Ducati riders as brand ambassadors, prominently showcasing the latest styles to a global audience. This marketing strategy aims to resonate with fans and consumers who appreciate high-speed excellence both on the racetrack and in their fashion choices.

Carrera’s brand identity is synonymous with avant-garde design and exceptional quality since 1956. It caters to those who aspire to live life on their own terms, constantly pushing boundaries while embracing a unique sense of style. In the realm of eyewear, Carrera is the choice of individuals who dare to stand out.

Ducati's Legacy

Founded in 1926, Ducati is celebrated for manufacturing motorcycles that merge performance with cutting-edge technology. With a production facility in Borgo Panigale, Bologna, Ducati offers a diverse lineup, including the DesertX, Diavel, and Multistrada models. In recent years, Ducati has distinguished itself in global competitions, securing multiple world championships in categories like MotoGP and Superbike.

The renewed partnership with Carrera symbolizes a blend of speed, style, and cutting-edge innovation, promising to deliver exceptional products that capture the essence of both brands. With eyes set on the future, fans can anticipate exciting developments as Carrera Eyewear and Ducati continue their journey together, enriching the eyewear market with unique offerings that reflect their shared ethos.

For inquiries or further information, contact the Safilo Group press service at +39 02 77807607.