#Japan #Asahikawa #FAV LUX #SQUEEZE Inc

FAV LUX Asahikawa: A New Luxury Experience Awaits in 2027

FHG HOTELS, led by CEO Hidekazu Ogata, has announced the highly anticipated opening of FAV LUX Asahikawa scheduled for February 1, 2027. This luxurious hotel, which boasts a rooftop spa and sauna, is set to redefine the hospitality experience in Asahikawa, a prime location attracting over 1.17 million visitors annually. Reservations are now open on the hotel’s official website and various travel booking platforms.

A Gateway to the Daisetsuzan Mountain Range

Nestled in Asahikawa, known as the gateway to the Daisetsuzan Mountain Range, the hotel offers seasonal adventures ranging from summer sightseeing in Biei and Furano to winter sports enthusiasts seeking powder snow. With its unique climate exhibiting notable temperature variations, Asahikawa is a beautiful venue to experience distinct seasonal changes throughout the year.

Rooftop Spa and Sauna: An Exquisite Retreat

The hotel's rooftop features one of Hokkaido’s largest spas and saunas, providing a serene environment with a terrace that overlooks the city and the majestic Daisetsuzan mountain range. The sauna can accommodate up to 16 guests and combines Finnish and Morris styles, providing a hybrid experience with features like automatic steam infusion and under-bench heating for deep relaxation. During the coldest month of January, guests can enjoy outdoor bathing experiences in temperatures as low as -7 degrees Celsius, leveraging the region’s climate for a unique wellness experience.

Whether after a day of skiing or sightseeing, guests can unwind and rejuvenate in the spa and sauna, making it the perfect place for relaxation.

Spacious Accommodations for Group Stays

FAV LUX Asahikawa offers a variety of accommodations with 64 rooms designed to cater to groups of up to six people. Each room is spacious enough to accommodate large suitcases and winter sports gear, ensuring comfort for families and friends. The hotel features seven room types, including a 70 sqm Sauna Suite equipped with a private sauna, as well as a Japanese modern design room with tatami for a unique lodging experience. Guests can rest and recover while admiring beautiful views from their windows, after engaging in daytime activities.

Room Types Overview

Here’s a brief overview of the available room types:
- Standard Twin: 18 rooms, 28 sqm, accommodates 2 guests
- Bunk Room: 18 rooms, 42 sqm, accommodates 6 guests
- Deluxe Twin: 9 rooms, 42 sqm, accommodates 4 guests
- King Room: 8 rooms, 28 sqm, accommodates 2 guests
- Japanese Modern: 9 rooms, 42 sqm, accommodates 6 guests
- Universal with Haralboni: 1 room, 28 sqm, accommodates 2 guests
- Sauna Suite: 1 room, 70 sqm, accommodates 4 guests

The Smart Stay Experience with AI Technology

FAV LUX Asahikawa partners with SQUEEZE Inc., an innovator in AI advancements associated with the hospitality sector, launching a system that integrates technology into the guest experience. The AX (AI Transformation) platform, suitebook, streamlines Hotel operations, encompassing booking management, online concierge services, revenue management, and accounting functions. This technology enhances the operational capabilities of FHG HOTELS while ensuring a more enjoyable and efficient guest experience in both the rooms and the sauna facilities.

Special Opening Promotion: 30% Discount

In celebration of its opening, FAV LUX Asahikawa is offering an exclusive 30% discount on room rates, available for bookings made between August 12, 2026 and April 30, 2027. The stay period begins from February 1, 2027.

Facility Overview:

• - Name: FAV LUX Asahikawa
• - Opening Date: February 1, 2027
• - Location: 244-5, 247-6 Nijo Dori 7-chome, Asahikawa
• - Access: Approximately 7 minutes from JR “Asahikawa” Station and a 30-minute drive from Asahikawa Airport.
• - Number of Rooms: 64
• - Rates: Starting from ¥17,900 (for double occupancy on standard plans without member discounts)
• - Official Website: FAV LUX Asahikawa

With a promise to deliver premium experiences and personalized hospitality, FAV LUX Asahikawa is set to make a significant mark in the hospitality scene in 2027.