Lotte Launches Savory Giant Pie with Corn Potage Flavor for Snack Lovers

Lotte's New Giant Pie: A Savory Snack for Modern Times

Lotte Co., Ltd., headquartered in Shinjuku, Tokyo, is set to revolutionize the snack game with their latest product, the "Giant Pie with Corn Potage flavor". This innovative snack will be available exclusively on Lotte's online shop starting November 11, 2025. As society shifts towards a more blended approach to meals and snacks, this new offering aims to meet the rising demand for satisfying light meals that blur the lines between traditional meals and snacks.

The Giant Pie boasts three times the weight of regular Pies (approximately 3 times heavier) and features an impressive 128 layers of crispy pastry. This must-have snack is perfectly crafted to deliver a satisfying experience whether you’re enjoying it as a light meal or a unique snack.

Changing Snack Landscape

With the COVID-19 pandemic reshaping eating habits globally, especially among younger consumers, the concept of meals and snacks has beautifully intertwined. Increasingly, more individuals are choosing to substitute snacks for full meals, creating a burgeoning market that Lotte aims to tap into.

Recognizing this shift, Lotte has initiated a strategy to expand the perception of the Pie beyond merely being a sweet chocolate treat. Previous innovative products, such as the "Shake Shake Pie", emphasize the versatility of Pies as fundamental ingredients in diverse culinary experiences, showcasing them as the star of the plate rather than just a simple dessert.

A Fan-Driven Creation

Responding to this societal evolution, Lotte’s new product emphasizes the core essence of the Pie itself. Built on the fans' desire for the quintessential crispy texture and rich flavor, Lotte skillfully merged the sweetness with savory elements to create a delightful snack. The "Giant Pie with Corn Potage flavor" features the toasty crunch of pastry layers melded with the umami taste of corn potage, presenting a flawless balance of sweet and savory for today's snack enthusiasts.

Product Features

- This hefty Giant Pie delights the palate with the flavor of corn potage and a pleasant sweet-salty balance.
- Infused with sweet corn powder sourced from Hokkaido, the crispy 128-layer pastry is combined with chocolate flavored like corn potage, resulting in a deep, rich taste.
- It satisfies cravings perfectly when you're seeking something not too heavy for a meal nor too light for a snack, bridging the gap as the optimal enjoyable treat.

Developer Insights

Yuuki Kubota from Lotte's Marketing Department shared, "We aimed to create a new type of snack candy that meets modern needs for satisfying cravings without the heaviness of a complete meal. The inspiration largely stemmed from my own experiences—finding that sometimes you want something hearty but don’t need a full meal. The feedback from fans expressing their preference for the crispy layers of the Pie significantly influenced this direction."

The result of these insights is clear: the corn potage flavor pairs exceptionally well with the crispy 128 layers of pastry, offering a unique experience that fits seamlessly into contemporary snack culture. With the giant size of about three times the standard product, consumers can enjoy substantial satisfaction from just one.

Lotte hopes this innovative Giant Pie will not just cater to sweet tooth cravings but also serve as a go-to option for light meals, making it an essential snack for those busy moments in life.