Furbies Join Shina's Exciting Collaboration Event at Tokyo Tower!

Furbies Make a Splash at Shina x Tokyo Tower Event!

A popular influencer with over 4.2 million followers on social media, Shina is hosting an exciting event titled “Shina x Tokyo Tower” from July 23 to August 18, 2025. This event will feature the beloved toy Furby, sponsored by Hasbro Japan, known for its engaging toys and games aimed at children and families. The collaboration marks Shina's first partnership with the iconic Tokyo Tower, making it a must-visit destination for summer outings.

After a twelve-year absence, the Furby series made a triumphant return to Japan in July 2024, capturing the attention of fans young and old. The new mini-sized companion, Furby Furblets (also called Furblets), will be available alongside other Furby products in toy stores, supermarkets, and online platforms nationwide. Shina and Furby have collaborated in various video posts on social media, and now, both will boost the excitement at this event. Notably, an exclusive event space at Co・Lab-TOKYO will feature early sales of the upcoming Furblets, set to launch in late August, alongside new Furby designs, including a DJ Furby planned for release in October.

Explore Furblets and Exclusive Merchandise

Located on the second floor of Tokyo Tower, at Co・Lab-TOKYO, attendees can purchase exclusive collaboration merchandise featuring Shina, Furby, and retro designed Furby products. An array of unique Furblets, including a special wild animal print variant, will also be available for a limited time before the official launch. This is a fantastic opportunity to get your hands on these trendy toys before they hit the wider market. Additionally, customers will be treated to a sneak peek of the new DJ Furblets and Furby designs scheduled for October release.

Details on Furblets

- Product Name: Furby Furblets (Bamboo, Floflo, Taby, Jeeba, Moboo)
- Price: ¥2,400 (tax included)
- Size: 15 cm
- Age Recommendation: 6 years and older
- Contents: Main body (with clip)
- Battery: Uses 3 LR44 batteries (demo battery included)
- Release Date: Late August 2025; early sales from July 23 at Co・Lab-TOKYO
- Manufacturer: Hasbro Japan

Capture Memories with Shina and Furby

Visitors will have the opportunity to take photos with life-size Furby mascots and participate in a special photo event with Shina herself on August 17 (Sunday) at 12:00 PM. This event will be open to a select group of fans who purchase collaboration tickets during the pre-sale period from July 23 to August 3. A special quiz rally will host Shina and Furby-themed panels throughout Tokyo Tower, creating multiple photo spots for guests to capture memories.

Event Overview

- Event Name: Shina x Tokyo Tower
- Duration: July 23 (Wednesday) to August 18 (Monday), 2025
- Time: 9:30 AM - 8:00 PM (last entry at 7:30 PM)
- Location: Co・Lab-TOKYO, 2nd Floor of Tokyo Tower
- Organized by: Trust Tokyo Inc.
- Co・Lab-TOKYO Official Twitter
- Co・Lab-TOKYO Official Website

Notes on Ticketing and Merchandise

Tickets for the event will be available at Co・Lab-TOKYO and not at the official Tokyo Tower ticket counter, so be sure to plan accordingly. Keep an eye on the Co・Lab-TOKYO official Twitter account for updates regarding ticket distribution and the availability of merchandise.

About Furby

Furby was first released in the U.S. in 1998 and made its way to Japan in 1999, quickly becoming a sensation as an interactive talking pet that could respond to voices and even engage in games. After a glorious return in 2024, the Furby series is enriched by new designs, including the mini Furblets, making it a staple companion for children.

About Shina

Shina is a viral sweets creator from Harajuku, known for crafting whimsical desserts that go viral on YouTube, primarily featuring ASMR content. As a sweets producer active in Harajuku, Shina is also an artist who debuted in March 2024 with her first song “Shina World,” which has amassed an impressive 35.85 million views!

For more collaborative videos of Shina and Furby, check their YouTube and TikTok channels,

About Hasbro

Hasbro (NASDAQ: HAS) is an American toy manufacturer and entertainment company based in Rhode Island. With a mission to create the best play experiences, Hasbro develops numerous brands and partners globally, featuring products such as Jenga, Monopoly, Play-Doh, and Nerf.

Please Note: The images may differ in color and design from the actual products. If using images, please include the following copyright notice: ©2025 Hasbro. All Rights Reserved.