AdNexa Innovations: A Reliable Advertising Solution for Brands
In a significant move to enhance the digital advertising landscape, Kyodo News Digital and FUNDiT have jointly established a new company, AdNexa Innovations. This collaboration aims to address the pressing concerns surrounding brand safety in the advertising sector, which have gained widespread attention lately due to the increasing cases of inappropriate ad placements. With their combined expertise, the two companies are poised to deliver reliable and high-quality advertising solutions that prioritize the integrity of brands.
Background and Objectives
The digital advertising market has faced ongoing issues related to brand safety, notably outlined in a report by the Ministry of Economy, Trade, and Industry (METI) in Japan. The report highlights the dubious standards surrounding advertising review processes and the alarming prevalence of low-quality ads. These concerns pose a serious risk of brand value erosion, compelling the industry to seek effective responses to safeguard brand reputations.
To tackle these challenges, Kyodo News Digital Leverages its extensive media network and knowledge in the advertising space while FUNDiT brings its specialized capabilities in ad operations. Together, they created AdNexa Innovations with a shared vision to offer valuable advertising solutions that meet the evolving demands of the digital landscape.
Features of the Service
Brand-Safe Advertising Creatives
With insights from Kyodo News Digital’s media management and its network of newspaper publishers, AdNexa Innovations focuses on delivering high-quality and trustworthy ad placements. This approach ensures the protection of the brand value of published media while eliminating the risk of misleading advertisements.
Expert Ad Operations
The team at FUNDiT, recognized as a Google certified partner, brings a wealth of experience in ad operations. They offer comprehensive support ranging from strategic planning to execution and optimization, ensuring that advertisers can effectively reach their target audiences while preserving brand integrity.
Tailored Advertising Options
AdNexa Innovations also offers pure advertising options that create opportunities for brand collaborations and campaigns, enhancing the overall brand value and deliverables.
Future Prospects
Looking ahead, AdNexa Innovations aims to further strengthen collaborations with trusted publishers, including newspapers and other reputable media outlets, to expand its range of services. By addressing diverse needs and advancing the digital advertising industry, the company strives to provide exceptional service and forge deeper connections between brands and their audiences.
Message from the CEO
In light of the establishment of AdNexa Innovations, CEO Takahiro Yamada expressed gratitude for the ongoing support from various stakeholders. He emphasized that the company is dedicated to combining the extensive knowledge of Kyodo News Digital in supporting publishing entities with FUNDiT’s expertise in advertising and media operations. Through this collaboration, AdNexa Innovations aims to contribute to the growth of media outlets beyond web advertising, fostering a thriving ecosystem in the digital landscape.
Company Overview
AdNexa Innovations
- - Name: AdNexa Innovations
- - URL: https://adnx.jp/
- - Established: June 16, 2025
- - CEO: Takahiro Yamada
- - Location: Shiodome Media Tower, 1-7-1, Higashi-Shinbashi, Minato, Tokyo
Kyodo News Digital
- - Name: Kyodo News Digital
- - URL: https://corp.kyodo-d.jp/
- - Established: April 1, 2011
- - CEO: Shinichi Ichiji
- - Location: Shiodome Media Tower, 1-7-1, Higashi-Shinbashi, Minato, Tokyo
- - Business Activities: News delivery, sports data collection and distribution, digital signage content, regional revitalization support, smart wellness, website management, system development, server maintenance, and operations.
FUNDiT
- - Name: FUNDiT
- - URL: https://fundit.jp/
- - Established: November 16, 2021
- - CEO: Hiroshi Hirose
- - Location: Roppongi, 1-3-50, Minato, Tokyo
- - Business Activities: Acquisitions and roll-ups targeting small to medium-sized IT businesses, operating major web media platforms like 'NET MONEY' and the leading rewards site 'Gendama'.
By joining forces, Kyodo News Digital and FUNDiT are setting a new standard in the advertising industry, ensuring brands can navigate the complexities of digital advertising with confidence.