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VSCO Launches AI Lab: A New Era for Photographers

In a significant move for the photography community, VSCO, the Visual Supply Company, has unveiled its AI Lab on October 15, 2025. This cutting-edge platform introduces a suite of advanced editing tools that promise to transform how photographers approach their craft. The AI Lab aims to provide high-fidelity editing functionalities while prioritizing authentic artistic expression and creative vision.

Redefining Photo Editing

The first powerful tool available in the AI Lab is aptly named Remove. This feature allows photographers to effortlessly erase unwanted elements from their images while maintaining full resolution and a natural appearance. Whether it's eliminating an unwelcome passerby from a street scene or tidying up background distractions, the Remove tool enhances the creative intent and quality of the original photograph. This innovative approach simplifies the workflow for photographers, enabling them to produce higher quality work in much less time.

Eric Wittman, CEO of VSCO, commented, "Since our inception, VSCO has supported authentic creative expression and has provided photographers with many ways to achieve their desired success. We see how much AI is impacting photography, and we are focused on bringing AI tools to our community designed specifically to support photographers in achieving creative excellence."

Advanced Technology Behind AI Lab

The AI Lab utilizes advanced components from Black Forest Lab’s FLUX.1 Kontext model, integrated with proprietary technology tailored for photographers who demand quality edits that feel authentic. The Remove tool incorporates intelligent area detection and seamless blending, assuring natural, resolution-safe edits that respect the integrity of the image.

Upcoming features such as Upscale will enhance image resolution and sharpen details while preserving color accuracy and composition. These next-generation tools are set to save photographers hours of manual editing, allowing them to concentrate on creative projects, client engagements, and storytelling.

Industry Insights

Renowned photographer Philipp Gerasimov commented on the significance of AI in modern photography: "The AI is undeniably shaping the future of photography, and I am thrilled about VSCO's strategy to integrate essential AI-based instruments that uphold the craftsmanship that photographers value. The VSCO Remove tool delivers edits with the necessary visual fidelity that enhances my photos without sacrificing creative intent."

Key Features of AI Lab

The AI Lab boasts remarkable features that set it apart:

• - Full resolution preservation and natural detail retention.
• - Support for editing high-resolution RAW photos.
• - Creation of non-destructive copies, ensuring original images remain untouched.
• - Intuitive editing options including Brush, Tap, or Lasso tools for object selection and removal.
• - Utilizes content-aware region detection for accurate blending and realistic results.

Availability
Currently, the AI Lab is accessible within the VSCO Studio on iOS for VSCO Pro members. This Pro membership additionally includes unlimited AI editing capabilities, access to advanced tools, and a comprehensive library of over 200 professional presets and film effects.

Building on Success

The AI Lab builds on the foundation of earlier VSCO technologies, including the collaborative AI mood board maker, VSCO Canvas, launched earlier in the year. The unveiling of AI Lab follows other significant releases, such as VSCO Workspace, a management platform tailored for professional photographers, and VSCO Capture, an app featuring film-based presets.

In sharing their vision, VSCO emphasizes their commitment to fostering creativity, empowering photographers to express their unique perspectives. Learn more about AI Lab and the Remove tool at vsco.co/ai-lab.

About VSCO

VSCO, the Visual Supply Company, is dedicated to nurturing creativity, helping photographers realize their potential. By offering tools, community support, and exposure, VSCO creates an authentic environment that fosters growth, inspiration, and meaningful connections among photographers of all levels. Dive into a world of creative possibilities with VSCO at vsco.co.