Preem Revolutionizes Video Communication with Automation Technology

In a significant advancement for corporate communication, Preem, Sweden's largest fuel company, is leveraging innovative technology to automate the creation of press release videos. The new feature, "Feeds," developed by Storykit, allows clients to automatically generate high-quality videos derived from their content, streamlining the process and enhancing effectiveness.

According to Mattias Holmqvist, Preem's Head of Media Relations, the automation provided by Storykit's Feeds is a tremendous time-saver. "This tool allows us to focus on crafting our messages, rather than getting bogged down with video production," he states. Whenever Preem publishes a press release, Storykit's platform automatically provides suggestions for ready-to-use videos, eliminating the need for additional brainstorming or content creation.

Holmqvist emphasizes the importance of video in Preem's digital strategy, noting that it plays a crucial role in transforming complex information into easily digestible content for their audience. He asserts that engaging effectively with stakeholders is essential, and having top-notch tools at their disposal is a priority for Preem's communication efforts. With Storykit's advanced capabilities, the company can ensure that all video content meets their high standards.

The ability to personalize graphical profiles, create custom visual libraries, and specify video formats has been a landmark advantage offered by Storykit's new feature. Holmqvist asserts that the produced videos align perfectly with Preem's stringent quality requirements, which can be utilized as they are or modified as needed.

As an innovative player in the fuel industry, Preem sees significant promise in automating video production to keep pace with its environmental commitment and corporate objectives. The organization is proud to be at the forefront of advancing not just its renewable fuel initiatives but also its communication tactics with relevant audiences. Storykit allows them to showcase their transition to sustainability in a manner that resonates across all digital platforms.

Peder Bonnier, CEO of Storykit, views Feeds as a revolutionary step for organizations looking to convey their stories via video. "With Storykit Feeds, companies can nearly set their video production on autopilot. While Preem utilizes this for press releases, it can be tailored for any regular content stream—endless possibilities await," Bonnier explains.

Overall, Storykit's collaboration with Preem signals a shift towards more efficient ways of communicating corporate narratives through video technology. This partnership not only enriches Preem's brand identity but also sets a precedent for other companies in the industry to follow. As content consumption trends evolve, such automation solutions are poised to become integral to corporate communication strategies.

Preem's progressive approach in adopting such innovative technology can undoubtedly inspire numerous organizations to explore similar avenues, as they recognize the significant return on investment that efficient content delivery systems can generate. In an age where visual content continues to dominate the landscape, having tools that streamline production processes can lead to better engagement, broader reach, and ultimately, greater success in achieving corporate objectives.

For further media inquiries, Jonna Ekman, Director of Communications at Preem, can be reached at email or by phone at +46 701 62 23 82.