ReWEAR Launches Cherry Vintage & Cedarwood Limited Edition Scent for the Holiday Season

ReWEAR's Holiday Special: Cherry Vintage & Cedarwood

As the holiday season approaches, ReWEAR, a fabric care brand from I-ne Co., Ltd. headquartered in Osaka, is set to launch its limited-edition fabric softener, "Cherry Vintage & Cedarwood," on October 30, 2025. This enticing fragrance will initially be available on the official online store and various e-commerce marketplaces, followed by broader retail distribution in drugstores and supermarkets nationwide on December 1, 2025.

Following the success of its summer release, "White Chardonnay & Darjeeling Tea," which sold out in just four days on Rakuten Marketplace, the latest offering promises to elevate your seasonal laundry experience with its unique scent profile. This special edition combines fruity cherry and blackberry nuances with deep red wine notes, rounded off by the soft essence of cedarwood and musk. The result is a luxurious aroma that encapsulates the rich essence of the holidays.

Unique Features of Cherry Vintage & Cedarwood

Limited Edition Scent

The fragrance appeals to those who cherish the depth of holiday aromas, meshing fruity notes with a sophisticated woody scent. To enhance its appeal, ReWEAR has used upcycled materials sourced from cherry blossoms, which are often discarded after pruning, elevating these waste products into delightful fragrances.

Key Ingredient: Danish Enzymes

The fabric softener features Danish-manufactured enzymes designed to combat the common problem of clothing wear and fraying. These enzymes selectively target pilled areas on fabrics, effectively breaking them down and leaving garments looking fresh and new. Initial laboratory tests reveal that repeated washes with this product reduce pilling and fuzziness, ultimately revitalizing the fabric and preserving color integrity.

Enzyme Action

Image showing how enzymes interact with damaged fibers.

The enzymes react specifically to damaged fibers, ensuring that undamaged parts remain intact, thus preventing any harm to the fabric itself.

Environmental Commitment

ReWEAR is dedicated to sustainability and reducing waste in the fabric care industry. The brand’s packaging materials are environmentally friendly, made from biomass PE for the bottles and biomass film for refill packaging. By utilizing upcycled ingredients in their scents, ReWEAR not only enhances product quality but also supports eco-conscious practices.

Product Details

- Product Name: ReWEAR Fabric Softener Cherry Vintage & Cedarwood
- Volume and Price: 500mL for 880 yen (tax included), 800mL refill pack for 1,320 yen (tax included).
- Release Dates:

- Pre-orders: Begin on October 17, 2025, through Amazon and Rakuten Marketplace.
- Full Launch: October 30, 2025, on the official ReWEAR website and various EC malls, followed by broader retail availability on December 1.

Other Existing Products

ReWEAR also offers a variety of classic fragrances:
1. Classic Rose & Musk - 500mL for 880 yen, refill for 800mL at 1,320 yen.
2. Fresh Citrus & Green - 500mL for 880 yen, refill for 800mL at 1,320 yen.

Each fragrance from ReWEAR resonates with soft, natural notes designed to enrich your daily fabric care routine.

For those looking to infuse their laundry with luxurious, sustainable scents, ReWEAR's "Cherry Vintage & Cedarwood" is not to be missed. Make the most of this holiday season by keeping your fabrics fresh and smelling divine, while also being kind to the environment.

For more information and to stay updated on your favorite ReWEAR products, visit their official website at ReWEAR Official or follow them on social media.