#Japan #Isesaki #Gunma #Bronco Billy

Exciting Expansion of Bronco Billy Steakhouse

The well-loved Bronco Billy Steakhouse has made its debut in Isesaki, Gunma Prefecture, marking its third location in the region and the 50th store in Kanto. This new opening took place on July 17, further expanding the footprint of the popular dining chain known for its juicy steaks and vibrant atmosphere. Set against the backdrop of Isesaki, a city known for its livability and rich history, the new restaurant adds to Bronco Billy’s vision of providing hearty meals to a broad audience across Japan.

Founded in Nagoya in 1978, Bronco Billy has become synonymous with delicious, expertly grilled steaks and mouthwatering hamburgers, boasting a total of 143 locations across major regions including Tokai, Kanto, Kansai, and Kyushu. Known for its open kitchen design, customers can enjoy watching their meals being prepared with a mix of oak and charcoal to achieve that perfect blend of crunchy exterior and juicy interior of the steaks and hamburgers.

Unique Promotions and Special Gifts

To celebrate its launch in Gunma, Bronco Billy is offering exclusive gifts to customers visiting the new Isesaki restaurant. Among the promotional items is a stylish original-designed drawstring bag that is perfect for everyday use, adding a touch of elegance to utility. This special bag, made of cotton and measuring approximately W260 × H360 × D100 mm, will be available to both new and existing members of the Bronco Billy official app and kids club, with distribution set to enhance the customer experience.

A Commitment to Freshness and Quality

Bronco Billy prides itself on its key promises that have guided its operations for over 40 years. Guests can expect:

1. Sizzling Grilled Meals: The restaurant employs both oak and binchotan charcoal to ensure that every steak and hamburger is cooked to perfection. This not only enhances the flavor of the food but also provides a visual spectacle for diners.

2. Endless Fresh Salad Bar: With about 20 types of fresh salads available, Bronco Billy ensures that diners can enjoy their greens, which are prepared daily in-store by qualified staff. The salads are crafted to deliver freshness, nutrition, and a seasonal touch, appealing to health-conscious customers.

3. High-Quality Rice: The restaurant serves 100% Uonuma Koshihikari rice, which is known for its superior taste and quality. The restaurant employs a unique technique of cooking smaller portions multiple times a day, ensuring that each serving is fresh and fluffy for the customers.

Delicious Menu Highlights

Recommended items from the menu include the ‘Bronco Old Man's Charcoal Grilled Hanbāgu’, a dish made with 100% coarse-ground beef that feels like a steak in every bite. Its unique oval shape and grilling method lock in flavors, making it a customer favorite. Meals are served with a side of bronze-rimmed tableware, helping to retain heat for longer, thus making every bite a succulent experience.

Lunch Specials and More

For those looking to dine at Bronco Billy, the lunch specials offer exceptional value, including the ‘Bronco Old Man's Charcoal Grilled Hanbāgu Lunch’, priced reasonably while featuring the salad bar, rice or bread, and egg soup. Other outstanding menu options such as the prime-grade sirloin steak and the Angus beef steak ensure there’s something incredible for every beef lover.

In addition to its classic offerings, Bronco Billy also continuously innovates with seasonal salad creations designed by certified vegetable sommeliers, adding variety and freshness to its menu.

Bronco Billy continues to grow as a beloved destination for families and steak enthusiasts alike. With its commitment to quality, community engagement, and a delightful dining experience, it remains steadfast in fulfilling its vision as a company that cherishes culinary traditions.

For more information on menu offerings or to join the loyal customer program, visit the official Bronco Billy website.