Screenvision Media Unveils Advanced Cloud-Based Advertising Platform for Cinema
Screenvision Media Unveils Advanced Cloud-Based Advertising Platform for Cinema
In a significant development for cinema advertising, Screenvision Media, a market leader in premium video advertising for top-tier cinema exhibitors, has announced the launch of its modern cloud-based advertising platform. This innovative initiative is part of a strategic transformation, marking a shift to enhanced operational capabilities through the integration of Microsoft Azure and Oracle Cloud Infrastructure (OCI).
A New Era for Screenvision Media
On August 27, 2025, Screenvision revealed their successful modernization efforts that were made possible through a 15-year partnership with Cintra, a prominent provider specializing in Oracle-managed services and enterprise cloud architecture. The goal of this migration was clear: to enhance resilience, data protection, scalability, and maintain compliance with licensing norms.
This cloud migration is a reflection of Screenvision’s focused growth strategy supported by private equity. By opting for a cloud-based operational strategy, Screenvision aims to improve overall service levels, reduce costs, and increase flexibility in its operations. Michael Henry, Senior Vice President of Technology at Screenvision, stated, “Our migration to the Azure + Oracle Cloud platform has delivered measurable improvements in service levels, cost control, and flexibility.”
Seamless Transition with Cintra's Expertise
Cintra played a vital role in this transition by overseeing the multi-cloud migration process over a span of 12 weeks without any disruptions to regular business operations. The careful planning and execution ensured that Screenvision could adapt to the new platforms smoothly, backed by 24/7 support from Cintra.
The Advantages of Cloud Migration
The shift to this advanced cloud architecture provides several advantages that were previously unattainable with traditional systems. Among these, the following stand out:
- - Scalability and Performance: Screenvision can now adeptly handle seasonal fluctuations in advertising demand thanks to OCI’s dynamic workload scaling and disaster recovery options. This ensures consistent service, even during peak periods.
- - Cost Efficiency: By moving away from on-premises servers to OCI’s predictable Platform as a Service (PaaS) pricing, Screenvision has significantly reduced its IT expenses.
- - Operational Resilience: The new infrastructure allows for zero-downtime recovery and continuous monitoring, thereby diminishing operational risks. Cintra's around-the-clock managed services further bolster this resilience by guaranteeing that any issues are quickly addressed.
- - Strategic Impact: This cloud transformation aligns with Screenvision Media's long-term ambitions in digital advertising, allowing the company to integrate future Azure and Oracle services efficiently.
Positive Outcomes and Future Readiness
The benefits identified as part of this extensive modernization process include:
- - Significant reductions in IT costs and substantial financial transparency through cloud-based forecasting.
- - Zero data loss and enhanced resilience thanks to real-time disaster recovery capabilities.
- - Simplified Oracle licensing, which has drastically reduced compliance risks and eliminated audit complexities.
- - An adaptable architecture that supports rapid service expansion in response to market dynamics.
Cintra’s meticulous detail in service strategy combined with their expertise in cloud architecture has made this transformation possible, granting Screenvision a substantial competitive edge in a rapidly evolving industry.
About Screenvision Media
Headquartered in New York, Screenvision Media is well-regarded as a pioneer in delivering comprehensive advertising and content representation for leading cinema exhibitors across the U.S. Their network encompasses nearly half of all measured cinema admissions nationwide, showcasing content on 14,000 screens in 2,300 theatre locations. This robust network directly supports rapid growth and innovation in the advertising domain.
About Cintra
Cintra specializes in multi-cloud solutions, providing enterprises with the expertise needed to modernize critical Oracle platforms. Their automated migration services allow companies like Screenvision Media to harness the full potential of cloud technologies, paving the way for innovative advancements and streamlined operations.
As the advertising landscape advances, Screenvision Media positions itself as a frontrunner equipped with modern tools and resources, ready to adapt and thrive in the dynamic environment of cinema advertising.
Topics Entertainment & Media）
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