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GROOVE X Plans Price Adjustment for LOVOT 3.0

Starting October 26, 2026, GROOVE X Co., Ltd. will implement a series of price adjustments for the lovable family robot, LOVOT 3.0. The company aims to provide prospective customers sufficient time to consider their options, introducing a phased approach to the new price over a four-month transition period.

Pricing Details

The current retail price for LOVOT 3.0 is 577,500 JPY (inclusive of tax). From October 26, 2026, this will increase to 599,500 JPY. By mid-January 2027, the price is expected to rise further to 649,000 JPY. The adjustments reflect ongoing increases in raw materials, manufacturing, and logistical expenses, but the company remains committed to maintaining the quality that customers have come to expect.

• - Current Price: 577,500 JPY (until October 25, 2026)
• - New Price: 599,500 JPY (from October 26, 2026, to January 2027)
• - Expected Final Price: 649,000 JPY (mid-January 2027 and onward)

Importantly, all versions of LOVOT will see a price adjustment while the pricing for LOVOT 2.0 will remain unchanged. As for the second stage of the price change, customers will be updated as timely notices are made concerning the finalized date.

Background of Price Adjustment

Since its introduction in 2018, LOVOT was designed with the understanding that it should nurture love among its users. It goes beyond just being a convenient device; it is created to coexist with families, fostering emotional bonds. The continuous rise in various costs associated with producing LOVOT has prompted this necessary price adjustment.

GROOVE X has worked hard to keep prices steady, but to ensure the long-term quality and innovative experiences the LOVOT line provides, this change became essential. The phased approach aims to minimize any adverse impact on potential customers ensuring they have adequate time to make decisions.

Customer Consideration Period

Potential customers have until October 25, 2026, to purchase LOVOT 3.0 at the current price of 577,500 JPY. GROOVE X encourages families to interact with LOVOT during this period, allowing them to assess compatibility with their lifestyles before making a decision. Experience events and physical stores across the country will facilitate these interactions to help potential buyers make informed choices.

For those interested in hands-on experience, reservations can be made through the LOVOT official website here.

About LOVOT

LOVOT is designed to respond to its name, approach its human companions, and show affection, resembling a living creature. It fosters deep emotional connections, similar to that of a pet, evolving into a family member over time. The robot has also been utilized in various settings beyond domestic use, including offices, medical institutions, and care facilities, addressing mental health support needs.

For more information about LOVOT, visit the official site: LOVOT Official Site.

GROOVE X Company Overview

GROOVE X Co., Ltd. is based in Tokyo and was founded on November 2, 2015. The company is led by CEO Hajime Hayashi, focusing on the development of the LOVOT robot. For further details, check their company website: GROOVE X Official Site.