Jim Beam and Keegan-Michael Key Celebrate Football's Ups and Downs with New Collaboration
Jim Beam and Keegan-Michael Key Join Forces
In a novel approach to embracing the joys of football, Jim Beam, the world-renowned bourbon brand, has partnered with the talented actor and comedian Keegan-Michael Key to launch an innovative care package titled the '7 Stages of Defeat.' This initiative aims to provide a humorous and supportive take for the millions of football fans who may find themselves on the losing side of the season. Inspired by Jim Beam Black's legendary seven-year aging process, this care package serves as a reminder that patience in football, much like in bourbon, can lead to delightful outcomes—even amidst disappointments.
As Keegan-Michael Key says,
In a novel approach to embracing the joys of football, Jim Beam, the world-renowned bourbon brand, has partnered with the talented actor and comedian Keegan-Michael Key to launch an innovative care package titled the '7 Stages of Defeat.' This initiative aims to provide a humorous and supportive take for the millions of football fans who may find themselves on the losing side of the season. Inspired by Jim Beam Black's legendary seven-year aging process, this care package serves as a reminder that patience in football, much like in bourbon, can lead to delightful outcomes—even amidst disappointments.
As Keegan-Michael Key says,
Topics Entertainment & Media）
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