#Japan #Tokyo #Fashion #Social Contribution #Right-on Caravan

Right-on Caravan: Bringing Fashion to Medical Facilities

株式会社ライトオン has rolled out an innovative program called Right-on Caravan, designed to take temporary retail stores and workshops directly to medical and welfare facilities across Japan. This initiative aims to reach individuals who face difficulties accessing shopping venues, allowing them to experience the excitement of selecting clothes and shopping. The expansion of this program, already successful in Hokkaido, now spreads to Tokyo, Aichi, Chiba, and Kanagawa in the current period.

What is Right-on Caravan?

The concept of Right-on Caravan was launched in 2023 in Hokkaido due to a collaboration with regional medical welfare organizations. There was a mutual desire: local facilities wanted to offer their residents enjoyable shopping experiences, while Right-on aimed to create new value in partnership with the community.

Through this initiative, temporary stores are set up at medical facilities for a limited duration, allowing clients to engage with fashion. Workshop sessions also utilize leftover fabric and denim materials to promote sustainability. The program is adaptable, working with each facility to combine events and workshops tailored to their needs.

As word of the project spread through its successful events in Hokkaido, more facilities have reached out to collaborate, reinforcing Right-on's commitment to prioritize community and social contributions over profit.

Achievements So Far

Since its inception, Right-on Caravan has successfully hosted a total of 8 events in 2 facilities within Hokkaido. These events include:

• - Seikatsu Kai Midori no Sato, Otaru City: 4 events held in June 2023, October 2023, June 2024, and October 2024.
• - Sapporo Ayumi-no-Sono Welfare Center, Sapporo City: 4 events scheduled for June 2024, October 2024, June 2025, and October 2025.

Future Plans for 2026

Looking ahead, Right-on plans to continue its successful Hokkaido campaigns while branching out into Tokyo, Aichi, Chiba, and Kanagawa. Planned events for 2026 include:

• - Tokyo: June 5-7, at the Japanese Association for Physically Disabled Children, Itabashi City.
• - Sapporo: June 15-19, at Hokushokai Welfare Center.
• - Otaru: June 27-29, at Midorigaoka Rehabilitation Center.
• - Nagoya: July 12-14, at Aoi Bird Medical Training Center.
• - Kashiwa: July 15, at Koyoen Healthcare Center.
• - Yokohama: December 5, at Salvia Facility for Severe Disabilities.

This expansion framework demonstrates Right-on's commitment to delivering shopping enjoyment and creating community collaboration through the Right-on Caravan initiative.

About Right-on

Right-on is a company dedicated to providing casual wear to a broad customer base regardless of age or gender. Featuring a selection that ranges from American casual to contemporary trends, the brand aims to exceed customer expectations by providing not only appealing products but also an engaging shopping experience.

Founded in 1980, and located in Taito City, Tokyo, Right-on has become a leader in the casual apparel sector in Japan, continually seeking to innovate through projects like the Right-on Caravan.

For more information, visit their official website: Right-on.